The Facebook Ads tool allows you to increase your fans, increase interactions on posts, find new customers and contacts, advertise products, services, events and so on. It is a tool that is simple in its basic functions, but it is not trivial – if anything – to optimize your campaigns with the aim of spending less and obtaining better results . Today we will see the main features and some tips to fully exploit the power of Facebook Ads. 1. Where to start Look at your real target: first of all, it is better to know in detail who are the users that already populate your fan page. Either you use some Facebook tools – even free ones – or you go to the very effective Facebook Insight of your page.
You will find information on
The geographic area of the fans, but also information on the times when there are the most interactions, the posts on which there has been the most interaction , where the visitors to your page come from, which sections they visit, which topics are the most popular… Once you understand your target… Get The Point! … which means: summarize in the short text that you will use for advertising what advantages / benefits you are giving the user or what need you are solving. PS: Promote a benefit, not a product. 2. Budget, Strategy and Optimized CMP It’s best not to take anything for granted: carefully calculate the budget you have available and divide it into the various days in which you want the advertising to be active, perhaps even choosing the most important times for your fan page (look at Facebook Insight).
Furthermore from experience
I would recommend selecting the “optimized CPM” from Facebook, automatically: the system optimizes your average spending very effectively, without scams. (If anyone has different experiences, let’s compare in the comments!). 3. Take advantage of Ad Sets The structure of advertising campaigns on Facebook is constantly being updated. It has not been possible to create ads by dividing them into a structure similar to that of Google Adwords .
You can therefore create a general india email list campaign that includes individual ad sets , which in turn contain the individual “ ads ”, or the individual ads that you will make. When thinking about Ad Sets, you can think of several individual ads – different from each other – that will however use the same settings that you decided on the Ad Set (single user audience, for example). Or, on the contrary, you can create 2 identical ads and insert them in different Ad Sets (and therefore in different user audiences).
To put it very simply:
This will allow you to have better results and identify the most effective ads and Ad Sets . 4. Tighten the circle Leaving too broad user targets may at first glance seem like a good move, if you think about the equation “many people = many interactions with the ad”. In reality, it is usually a failed approach, because it does not take into account the real – specific – interests of users. If possible, “narrow the circle” around the types of people who are best suited to what you are advertising.
Try to identify the most correct age range , the relevant geographical area and above all the interests : think about what interests and which fan pages your potential customer follows. If you identify a target well tailored to your needs, then you will spend less to obtain more results. 4.1 Also consider Custom Audience – Personalized Audiences Narrowing the circle sometimes means working with small and selected groups of Facebook users. The “Custom Audience” is a list of users you already know (via email, mobile number or simply users who have visited your site or app) to whom you can decide to show a certain message on Facebook.
Choosing to advertise something to
Custom Audience allows you to speak to people who already know you in some way – they have come into contact with you: for example, people who have used your app or who have visited the pages of your website or – again – who are subscribed to your newsletter .
You can also use the Custom Audience to: exclude a series of people from your advertising (so in a way contrary to what has been said so far) create a “lookalike audience” to your Custom Audience that has already hit your target – and get great buy fax lists database results in terms of your Facebook advertising performance! At the Custom Audience level I propose 2 types of users, just to give you an idea: 1. High Priority Users Users who have abandoned an e-commerce cart, for example, or in general users who have reached pages of your site that are “very close” to conversion (to your goal) .
These are valuable users
Because it doesn’t take much to convince them… for example by showing them an ad with a small discount if they complete the purchase. 2. Medium-Low Priority Users These are users who probably know you but haven’t yet made themselves cz leads known: newsletter subscribers, “friends of fans already acquired who follow competitor pages”, users who read your news area, etc. 4.2 The Public Doppelganger Also very interesting is the possibility of promoting your content to “lookalike audiences” (lookalike targeting). Simply put: starting from a custom audience of users who have already purchased converted along your objectives, it is possible to “tell Facebook” to promote your paid content to audiences of users similar in characteristics to the custom audience with which you have already obtained results.
