When a brand creates empathy it speaks to all targets and lasts over time

In the 1930s, Japanese violinist Shinichi Suzuki felt the need to create a new method of teaching musical instruments to children. The intuition was to strengthen the relationship between student – teacher – parents . Since then, the teaching system has spread throughout the world and is still expanding. Image 1 – Suzuki | EA…

Email Marketing: Designing a Lasting Correspondence

2020, an odyssey in digital space. Chapter “correspondence”. Not intended as a dusty correspondence, but as a fruitful encounter: the correspondence between content and context .The result is a great sense of overwhelm and a very low attention span. In this scenario, it is difficult for digital marketers to engage in conversations with their target…

Why HubSpot Marketing Hub is Essential for Inbound Marketing

Learning new software and methodologies is challenging. Below we explain what HubSpot’s Marketing Hub is for and why it best supports the business functions that need to use it, optimizing time and costs in managing marketing projects. Before proceeding, if you still don’t know what Inbound Marketing is , read here . By “Hub” we…