Commerce is one of the fastest growing segments in marketing and retail. Thanks to the easily accessible internet and the development of digital technologies, this market is showing exponential growth.
Online retail revenue is projected to reach $5.545 billion in 2022. Brands and e-commerce customers are closer than ever.
But we all know that the Internet is an ever-changing space. Every day new trends, tools, and methods are born. It can be difficult to keep track of all this and understand what exactly is worth using. It is even more difficult to determine which trends will be significant and which will not.
In this article, we’ll look at 7 of the most popular eCommerce marketing trends to look out for in 2022.
1. Transition to the metaverse
The metaverse is on everyone’s lips. It’s being used in a wide range of areas, and e-commerce is no exception. Major companies, including Amazon and Walmart, are keen to implement it. Virtual reality should allow customers to have the perfect shopping experience without leaving their home. In practice, augmented reality (AR) tools like Room Decorator have long been used – with their help, you can buy furniture and home decor items on smartphones and tablets, literally trying them on in your physical space.
There are also apps for trying on clothes, glasses, jewelry, and many other products. To ensure your eCommerce business stays europe cell phone number list on top of the 2022 trends, you should consider adding AR as a core feature of your site. On top of that, it will help increase conversions as the consumer will be fully confident in their remote purchase.
2. Using IoT capabilities
The Internet of Things (IoT) is involved kreiranje teksta sa chatgpt in every aspect of e-commerce in one way or another. You can find smart sensors and RFID tags to manage inventory processes in airmail and supply chains. They are vital for marketing, as they can collect data from millions of other connected devices.
IoT gadgets use a variety of sources – smart TVs, computers, smartphones, and mobile phones – to track series of search queries with znb directory similar intent. This allows online store owners to predict basic human behavior and develop more effective cross-sell and upsell strategies.
Upcoming technologies like next-generation mobile communications are also helping to fuel the rise of the Internet of Things. Last year, 39% of companies providing IoT products and services planned to support 5G technology in their gadgets. With faster and better networks, IoT devices will have many of the most amazing and exciting features in the coming decade.
