To optimize your website for SEO, one of the parameters that you need to focus on is the URL. Indeed, its role is significant in the referencing of your pages, your articles, your product sheets and your website in general.
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Beyond the SEO benefit it brings, the URL is also crucial for improving the click-through rate .
Back to Basics: What is a URL?
For beginners and those unfamiliar with technical web terminology, it is necessary to understand what the Uniform Resource Locator, abbreviated URL, is. It is simply a series of characters that allow the identification of a website or a web page.
It is composed of 5 parts :
- The protocol ( https:// )
- The subdomain ( www. )
- The main domain name ( laplume in the case of our web writing agency)
- The second-level domain ( .mg )
- The directory ( optimize-url-seo-natural-referencing in the case of this blog article)
Just like tags (Title, H1, H2, etc.), the URL describes the content of a page or article. This description will signal the SERPs on the subject meilleurs outils de scraping web pour la génération de leads that this page deals with. Thus, search engine robots will be able to evaluate, index and position a web page.
URL: 4 tips to optimize it for SEO!
1) Insert the main keyword to optimize your URL
To be relevant and optimized for search engines, your page URL must include your main keyword .
As an example, we included the beb directory keyword phrase “ Optimize SEO URL ” in the URL of this folder.
Of course, you can add words to make it more relevant, especially if it’s a blog post.
For example, if your article topic is “ How to find a web writing agency? ”, your URL could be mysite.com/find-web-writing-agency .
If this is a product sheet, simply insert the full product name.
2) Keep it short and simple
Your URL should not be too long. Therefore, it is not recommended to insert unnecessary information.
