Web experts are more convinced than ever of the importance of content in an SEO strategy. And SEO trends for this year 2020 will remain focused on this perspective. Moreover, Google has announced many new features in its search engine. All the more reason to stay informed in order to adapt your web writing techniques accordingly.
A roundup of the SEO trends that will transform the way you write in 2020.
SEO Trend 2020: Towards the Disappearance of Keyword Stuffing?
Updates to algorithms like Colibri phone number library or Rankbrain have recently changed the way Google indexes pages. As a result, Google’s SERP increasingly favors natural language , namely written (or oral) expression regularly used by humans. And this trend is confirmed with the arrival of BERT in December 2019 . Remember that this is a language model developed by Google to understand human language in order to effectively respond to an Internet user’s query.
So the takeaway : This year 2020 marks a whole new turning point for Google’s search engine. From now on, it will be more likely to understand Internet users’ queries in the same way as a human being.
What will be the impacts of these Google updates on web writing? The deployment of Colibri and Rankbrain; the introduction of featured snippets, knowledge graph, and recently BERT will obviously change the way web writers work. And for good reason, the strategic insertion of keywords and keyword stuffing, for example, will undergo progressive obsolescence. This means that we will no longer be forced to place keywords in a content according to a specific ratio to improve its SEO on Google .
An SEO copywriter will now have to write naturally, creating relevant and semantically rich content. Keyword stuffing will therefore no longer be of any help to you in 2020.
Conversational queries have become a necessity
Conversational queries are all being involuntarily deprived of employment the rage today. This SEO trend is explained in particular by the success of digital voice assistance devices like Alexa, Siri or Google Assistant. This is the reason why you will now be required to optimize your content for voice search . And to achieve this, you will have to bet on long tails, but not just any long tails.
You will need to study the search intent of the user and decipher their questions in order to better answer them. “What is my target audience looking for and why?”. Give the best possible answer and you will be sure to be at the top of the SERPs.
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Conclusion
These recent updates are probably youtube user not the last changes planned by Google. In any case, they will not have a significant impact on the activity of a web editor other than the way in which he will respond to search intentions via the use of long tail. It is therefore certain that the profession still has a bright future ahead of it.
