There is one business, but many points on the map. The situation is familiar to companies that have several offices, retail outlets or representative offices in different cities and even countries. How to approach promotion in this case?
Local SEO will help you take high
positions in organic search. This advertising database is an approach in which the page of each business location is optimized separately, taking into account the features of the search results, target audience and competition. Let’s take a step-by-step look at how to implement regional SEO and get the best results from it. Content Regionality on the site. There are several ways to show search engines that your business is represented in different regions. First of all, you can do this through your website. Here are the options:
Separate pages Add all the information
related to the department, regional keywords and promote them separately in search. The solution is suitable for sites where the terms of cooperation do not depend on the region. Example: site.com/chicago, site.com/paris.
Domain zones . If the business’s representative offices are located in different countries, this can be indicated not only by separate sites, but also by national domain zones. Example: chicago-site.us, paris-site.fr. For Google, when determining awọn ewu ti aibikita the location of a site, the domain zone and IP address are important; information from the cards will be a significant clue for it.
Maintaining a company profile is an important step in regional promotion. But what other subtleties
When collecting semantics, focus on azb directory the approaches of your competitors and the frequency of requests. Add keys to meta tags , headings, the first paragraph of the text. It is important not to overspam, mentions should fit organically into the context.
Internal links should logically build the customer’s path: from other sections to the location page, from the latter to additional pages. External links should be high-quality and lead from regional resources. They will become an additional signal for the search engine that your resource is tied to the location.
