Jacobacci & Associati is an important international firm that has always supported innovation in the defense of intellectual property. From this complexity comes the need to have a brand identity that offers immediately and in a structured way a series of information. J&A Logo | EA Blog A brand, even […]
Monthly Archives: October 2024
890 posts
In the 1930s, Japanese violinist Shinichi Suzuki felt the need to create a new method of teaching musical instruments to children. The intuition was to strengthen the relationship between student – teacher – parents . Since then, the teaching system has spread throughout the world and is still expanding. Image […]
2020, an odyssey in digital space. Chapter “correspondence”. Not intended as a dusty correspondence, but as a fruitful encounter: the correspondence between content and context .The result is a great sense of overwhelm and a very low attention span. In this scenario, it is difficult for digital marketers to engage […]
Learning new software and methodologies is challenging. Below we explain what HubSpot’s Marketing Hub is for and why it best supports the business functions that need to use it, optimizing time and costs in managing marketing projects. Before proceeding, if you still don’t know what Inbound Marketing is , read […]
Do you remember the first days of the lockdown? One after another, appointments, events and fairs that had been scheduled for months disappeared from our diaries. Everyone was a bit disoriented. Many of the projects we were working on suddenly lost their meaning. An online competition with a trip as […]
In the past, marketers had to collect and manage leads manually, and while this practice was effective, it had its challenges. HubSpot CRM for Your Business. For one, it was time-consuming, making it difficult to respond quickly to inquiries, and it distracted marketers from other aspects of their personal and […]
Blogs allow customers to find companies through search engines; by reading educational and in-depth articles, buyers can learn more about a company, as well as the unique features of a product. Company Blog on Your Website. There are many potentials, we have summarized them in 8 practical points. Discover them […]
Account-based marketing (ABM) is a strategy based on the collaboration between marketing and sales, whose goal is to create personalized buying experiences for certain high-value accounts. In today’s article, we will discuss the benefits of account-based marketing for b2b companies and the specific tactics you can implement in your business, […]
companyIt is difficult today to clearly and radically define the b2b sales process. It is clear, however, that customers and prospects do not want to talk to salespeople. In fact, most of them will do anything to avoid having to talk to a sales representative. This has led marketing to […]
A simple SEO action plan, on the other hand, can include several activities. but without them being integrated into a defined strategy and with a clear objective. A series of on-page optimizations, technical corrections, content strategy, link building and SEO reporting. Let’s continue talking about it in today’s article. You […]
