In any marketing campaign worth its salt, the contactability formula must be used , among others, to determine its success. Previously, we told you what contactability is and how its formula is calculated. Today, we investigate the techniques used to improve this metric. Improving contactability will allow you, if you have a quality product, to increase sales and the success of your campaign.
The best strategies to improve contactability
A good contact is one who has decision-making power, so it is important to adapt the script to the needs of each person. It is vital that the user feels comfortable and that there is an appropriate degree of insistence.
1.- Call at the time when the user initially had contact
2.- Do not call at times other than when the lead initially contacted you
3.- Make use of telephone masking
4.- Have a database with little deduplication
5.- Exploit your database with good segmentation
6.- Use a blending system
7.- Adapt the initial greeting correctly and based on the information you have about the user
8.- Ignore leads before starting the session: recent mobile phone number lead deceased, unwanted locations, unwanted ages, etc.
9.- Avoid burning the database with bad practices
10.- Use predictive algorithms
11.- Measure occupancy and call time
12.- Measure TMO to identify potential for improvement and, if possible, improve daily productivity
13.- Establish milestones and limits on telephone intensity though point study
If you want to improve the contactability of Labākais laiks e-pasta sūtīšanai un sliktākais your campaigns, you now know which strategies to follow and implement.
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