In an increasingly competitive market, it is necessary to have more and more information in order to launch effective campaigns . A while ago we talked about geomarketing , a technique that is becoming popular in all types of companies worldwide. It is no longer enough to reach people; it is necessary to do so with a substantial interest. You can achieve this thanks to geomarketing .
It is a type of marketing that bases its strategy on knowing the interests and behaviors of audiences by geographic area . This allows you to accurately locate a specific group of potential clients and attack them more effectively. Today we focus on the type of client you may encounter.
The 3 types of geomarketing clients
Knowing the geographic location of an audience allows you. To be telemarketing sms phone number lead much more selective when launching campaigns and do so in a more forceful way. You can save a lot of time and resources by using geomarketing .
1.- Local Customer: this type of customer does not use the Internet to buy. A so they go to a physical store near their location. This is a very local type of customer who needs different and very specific advertising . Knowing the area and its interests will help you improve your campaign.
2.- Online Customer:
This person’s location is given by an IP address. A lot of data can be collected, such 9 brīnišķīgi ienākošā mārketinga piemēri, lai iedvesmotu jūsu stratēģiju as the device they use, the area from which they connect, the country and their interest in your service or product. You can use all this information to focus general campaigns based on the most common matches.
3.- Client with smartphone: it is similar to the Online Client, but with more potential when it comes to locating them in real time to send them information. If you use apps like Google Maps you can send advertising when they pass by a place or are near be numbers your premises. Geomarketing offers a lot of information about this type of potential clients.
In general, geomarketing is much more interesting in physical businesses or campaigns with billboards , although it is also increasingly being used in online businesses and social networks.
