TikTok videos are the ones that get the most views on average of all social networks, according to Metricool’s ‘Microvideo Study 2024’

By Editorial Staff with No comments Digital MarketingSocial networks Share this content Metricool has presented the 2024 Microvideo Study , in which it compiles information, data and conclusions about the functioning of the microvideo format on social networks: Instagram Reels, Facebook Reels, YouTube Shorts and TikTok. And it concludes that TikTok videos are the ones…

5 strategies to win qualified leads

by marketinginsiderreview with No comments Digital InsightsDigital Marketing Share this content Growing your customer base is essential for any business, especially if it is new. Each lead must be acquired through a defined and efficient strategy. This process must be structured correctly so that those who have shown interest in your business can become customers….

IAB Spain updates the ‘Sustainable Digital Advertising Guide 2024’, which it presents at the 2024 Sustainability Conference

By itorial Staff with No comments Digital insightsDigital Marketing Share this content IAB Spain , the advertising, marketing and digital communication association in Spain, held today, Wnesday, May 8, the Sustainability Conference 2024, sponsor by Adevinta . During the conference, the update of the Sustainable Digital Advertising Guide 2024 was present , a project l…

SAMY Alliance presents CAOS, a methodology to “analyze the true effectiveness” of Community Management

by Editorial Staff with No comments Digital MarketingSocial networks Share this content SAMY Alliance , an alliance of agencies specializing in digital marketing and communication present in more than 15 markets, launches its latest study in which it presents its own methodology to “analyze the true effectiveness of community management (Community Management or CM) and…

Our Exploding Need for Cobalt and Lithium Poses Major Threat to Great Apes in Africa

The demand for such minerals has exploded since the energy transition. Nickel, cobalt and lithium, we need them badly for batteries in electric cars and solar panels. In five years, the mineral market has doubled. The demand for lithium has even tripled. We get the stuff from South America, Australia and Africa, among other places….

Irregular working is so bad for your health later in life

It has long been known that working outside normal office hours, and especially night shifts, is bad for your health. According to a 2017 Health Council advisory report, long-term night work even increases the risk of sleep problems, diabetes and cardiovascular diseases. Thislooked at the effect of irregular working over a much longer period of…

Mars rover Perseverance finds rock that could contain traces of alien life

There is a good reason why scientists are so excit about this stone. After all, an initial analysis of the interior of the stone reveals that it must have been in contact with water for a long time in the distant past. “Almost all of the minerals in the stone that we just sampl were…

Bizarre: 96 percent of viruses tested die within six hours of coming into contact with this seemingly smooth surface

It may seem like a mieval idea: to kill viruses by simply puncturing them. Yet that is exactly what modern scientists have come up with. The idea is also remarkably effective: 96% of all viruses test were eventually so damag that they were no longer able to cause an infection. Some viruses even start to…

Time for a glass of wine? Something positive happens when a couple drinks alcohol together for a long time

They looked at more than 4,600 couples who participated in a long-term study of American people over 50, who filled out a questionnaire every two years, asking them to indicate, among other things, how much alcohol they drank per week And something remarkable emerged. “We found that couples who drank alcohol in the past three…

Microplastics are found metres deep in the soil – a major concern for archaeologists

Microplastics are small plastic particles ranging from 1 μm to 5 mm and are now everywhere. In our food, in our care products. They end up in the environment, among other things, because larger plastic pieces slowly break down, but also through the emission of textile fibers and the use of plastic in cosmetics. This…

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In today’s data-driven world, artificial intelligence (AI) has revolutionized marketing strategies. AI-powered tools can analyze vast amounts of customer data to create highly personalized campaigns that resonate with individuals. By understanding customer preferences, demographics, and behavior, businesses can tailor their messages to maximize engagement and conversion rates. Building Strong Partnerships for Growth Dynamic Professional Email…