If you place an advertisement online, there are various payment models that you can choose from. One of them is CPC, or Cost Per Click. This means that you pay for every click on your advertisements. So when someone clicks on your Google advertisement and goes to your website, you have to pay for this. Does someone see your advertisement, but does not click through to your website? Then this costs you nothing. Anyway, in this blog we will take you into the wonderful world of CPC. Because yes, there is a lot you need to know about this model.
What is CPC?
We have already briefly explained it: CPC is an abbreviation of Cost Per Click and is a billing model for online advertisements. CPC is mainly used for banners, image advertisements, links or an advertisement that only consists of text. Google Ads is one of the best-known programs that works with CPC.
The benefits of Google CPC
There are several advantages to Google CPC. What are the most important ones? We will explain them below.
You only pay when someone clicks on your ad. So you only pay for people who are interested in your product, service or website
You can decide for yourself what you want to pay for a click
Your ad is also shown to people who may not initially be interested in your company or organization. Yet they see your ad, while you do not pay for it. In short: this way you can increase your brand awareness for free among a target group that may not immediately click through
Don’t have any data in your account yet? With Google CPC, this is easy by determining which keyword you want to focus on
The disadvantages of the CPC
Are there any disadvantages to CPC? Yes, there are:
You pay per click, not per visitor. So when someone clicks on your ad often, you have to pay for it. This way, one visitor can increase the costs.
If the average CPC is €1 and you set it to €0.80, you may miss some relevant impressions
If you don’t have any data yet, it is recommended to set CPC manually. The disadvantage of this is that you have to check your CPC manually yourself.
Manual or automatic?
In the above lists we have already accurate mobile phone number list briefly touched upon the manual and automatic CPC bidding strategies. It is now time to delve a little deeper into them.
The manual CPC bidding strategy means that you manually set bids per keyword
product (group) or ad group. As an advertiser, you determine the maximum amount that you want to pay per click on 9 brīnišķīgi ienākošā mārketinga piemēri, lai iedvesmotu jūsu stratēģiju your ad. The big advantage of this is that you have full control over your campaigns. You can optimize and adjust your campaigns yourself. Please note: there is also a disadvantage to manual CPC. You cannot bid in real time or automatically adjust based on success signals.
Improved CPC
Do you want to keep control over agb directory your bids yourself, but still want to let Google do some of the work? Then enhanced CPC is a good bidding strategy. You can check enhanced CPC if you have chosen manual CPC.
Target CPA
Would you like Google to automatically adjust and optimize your campaigns? Then choose target CPA. This is a form of an automatic bidding strategy. CPA also stands for Costs per Action. This means that Google automatically adjusts and optimizes your campaigns, with target CPA steering to achieve as many conversions as possible against the set target CPA. This is recommended if you have already collected some data yourself, so that you have insight into the maximum costs you want to make for one conversion.
