Getting top positions in Google is something that many websites and webshops want. However, the competition is enormous and this makes it quite a challenge to also get those coveted top positions in Google. But have you ever asked yourself whether those top positions are really relevant? Perhaps your potential […]
Monthly Archives: November 2024
273 posts
The landscape of online marketing is growing steadily. People are increasingly aware of what search engines love and what the algorithms of Google and Bing hate. If you have only just entered the world of online marketing, you may have heard quite a few terms that raise questions. In this […]
Google has introduced a number of essential metrics since 2020, called Core Web Vitals. The new essential metrics provide important quality signals to assess the website on various points. The metrics assess and optimize the user experience and monitor this continuously. The Core Web Vitals focus primarily on the user […]
The Google Page Experience Updates: quite a mouthful, but what does it actually mean? In short, Google is busy adding a new ranking factor that checks whether the landing page is optimally set up for a pleasant experience for the website visitor. Is this still too abstract? No problem, we […]
Queries now wellcrafted meta descriptions not only improve your websites visibility in search engine results . But they also entice users to click on your page this comprehensive guide will walk . You through the process of how to write a compelling meta description for seo and . Increase the […]
Identify relevant keywords start by brainstorming a list of keywords that are relevant to your . Content put yourself in your target audiences shoes and think about what phrases they would . Use while their search volume may be lower their conversion rates are usually higher including . Relevant longtail […]
Known as schema markup provides additional context and information to the structured data on your . Website which you can use to improve visibility and clickthrough rates for your web pages . To effectively leverage structured data consider specific schema markup that aligns with your content for . Example if […]
Of users browsing search results can meta descriptions directly affect search engine rankings while meta . Descriptions themselves do not directly affect search engine rankings they can indirectly affect your sites . Visibility by influencing clickthrough rates a higher clickthrough rate indicates to search engines that your . Pages are […]
You have undoubtedly landed on it yourself: the 404 page. This error 404 ( not found ) is an HTTP status code that indicates that a certain page does not exist. Or cannot be found. You end up here, for example, by entering the URL incorrectly. Or clicking on an […]
If you place an advertisement online, there are various payment models that you can choose from. One of them is CPC, or Cost Per Click. This means that you pay for every click on your advertisements. So when someone clicks on your Google advertisement and goes to your website, you […]
