New research by Capterra heard 1,063 consumers across the country to investigate people’s behavior when using mobile devices to shop online (see complete methodology at the end of the text). In the survey, the first indication of the protagonism of mobile devices comes with the very definition of users: 64% defin themselves as Mobile First (in literal translation, mobile devices first), this means that they connect to the internet especially using BW Lists mobile devices, such as cell phones. or tablet. In this sense, if Brazilians consider themselves Mobile First, then many actions are carri out through the device, including the act of buying products or services. According to Ebit’s Webshoppers 44 study , in June 2021 mobile purchases already account for almost 60% of all online consumption, the highest level ever recorded up to that point.
Mobile commerce in Brazil
It is also important to remember that, after the auction concludes in 2021, 5G will enter the implementation process in Brazil . With it, the population will have access to a faster and more stable internet , improving connectivity in real time, which especially favors commercial transactions via mobile. Main highlights of the study: About three-quarters Wallis and Futuna Islands Email List of consumers frequently use their cell phones to shop online. – 28% believe that the mobile user’s shopping experience could be improved by simplifying the steps to complete a purchase. – 3 out of 10 consumers have already set up and use one-click shopping functionality. Top devices used to shop online The support most frequently used by Brazilians for online purchases is the cell phone.
Operation to also consider
In the Capterra survey, 7 out of 10 users reported that they always or frequently use it to make online purchases, both through the browser to access the store and through the establishment’s own application. In second position appears the computer (desktop or notebook), selected by 62% of respondents; less cited were tablets and wearable technologies, such as smartwatch. See the data related to the frequency of use of each device in the graph below: Mobile commerce in Brazil is already a reality Specifically on the question about which mobile device they prefer to use for online purchases, people showed that they buy more often via mobile using the browser than the store application. Entrepreneurs who sell online can access this slice of consumers by adapting their operation to also consider the use of mobile devices.
