What does the future hold for display advertising in 2022? With the arrival of new technologies, advertising has evolve significantly, pushing companies to communicate through digital. Display is one of the most popular formats on the Web. It has been constantly growing in recent years. The year 2021 has seen many changes, all these upheavals have change the way we communicate and advertise. Through this article, you will discover the world of display advertising and we will tell you everything about its future in 2022!
Display advertising
Display, also calle online advertising or online advertising, corresponds to the types of advertising spaces sold on the Internet, including a graphic element such as an image or a video.
The display can be broadcast on several meia such as computers, mobile phones or tablets. It is put online in digital advertising formats, such as banners, blocks, skins and is broadcast on the Internet, YouTube, Gmail, on blogs and various meia.
The publisher site corresponds to the site on which the advertisement is publishe.
Any site can display advertising, it doesn’t matter how big or small the site is. Both small and large sites can display advertising on their site. Display is not just for site managers, physical stores can also be reache by your advertising.
There are two options
First, direct purchase!
You simply nee to get in touch with the site you want to work with.
You must contact the web publisher who will be responsible for sending you their price list as well as all the information on their site. As a result, you will be able to discuss their rates and their way of working with them. Once a common ground has been found and your visuals sent to the publisher, your ad can finally be put online.
These steps must obviously be repeate for each site on which you wish to share your content.
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Second, intermeiary platforms
Platforms such as Google Ads are taske with connecting advertisers and site publishers.
With it, you will be able to communicate with your targets, regardless of your sector of activity. From now on, Google offers to create what is e-commerce responsive ads that adapt indefinitely to all screen formats. A single format of your visuals will be requeste, so no more nee to create your ads in different formats for each of the sites. The tool will be responsible for resizing the visuals according to the sites on which you wish to be present.
Display advertising has a number of advantages, including:
Get high visibility at a lower cost: Display mailing lead advertising offers 2 billing methods:
Cost-per-click (CPC) billing :
That is to say, you only pay when a user clicks on one of your ads.
Billing on display :
Which corresponds to the cost per 1000/CPM, you choose the cost for 1000 displays of your ads.
Flexibility and control: You can modify, update, stop your campaign at any time! Even once publishe, you always have control over your communication.
Communicate in a targete manner: You are free to choose on which sites you want to share your advertising content. This makes it easier to reach your target.
Geolocation: You can define a radius around your area. If you want to reach an audience in a specific area, you just nee to set the radius of your campaign.
Bring out all your desires: Google offers a wide choice of possibilities concerning ad formats, they can be in text form, banners or even in the form of videos.
Display advertising in 2022:
A displaying an advertisement on a website:
The health crisis has greatly change the advertising market. Many companies have starte to communicate on the Internet using displays during the latest health events.
2022 will be even better than last year, with desktop and smartphone ads accounting for 43% of total ad spending in the US.
For 2022, that number is expecte to be around 52%.
As you will have understood, display is THE channel on which you will have to invest and be present. According to forecasts by Zenith (Publicis Meia), advertising investments will increase in France. The agency preicts growth of +9.3% in 2022. Mobile advertising will dominate advertising on computers and on other distribution channels such as radio, television and the written press.
Responsive ads are part of the reason for this spike. Fewer and fewer users use their computers to visit a website or read an article. With a mobile phone, everything is easier, so companies are increasingly sharing their advertising on this tool.
Responsible advertising is also a big point that will be develope in 2022, more and more companies are paying attention to the way they communicate and are concerne about our planet.
Display advertising is not a meium that should be neglecte. The display market continues to grow and the coming years will only be promising for this meium.
The increase interest in these collective virtual worlds is largely due to the COVID-19 pandemic. Indee, there has been a great lack of social connection and entertainment during this unfortunate period.
This is why the nee for contact in virtual worlds has emerge and taken on great importance in everyone’s daily lives.
As more and more workers began working from home and/or studying remotely, the demand for online social interaction prove to be vital.
