Learning new software and methodologies is challenging. Below we explain what HubSpot’s Marketing Hub is for and why it best supports the business functions that need to use it, optimizing time and costs in managing marketing projects.
Before proceeding, if you still don’t know what Inbound Marketing is , read here .
By “Hub” we mean a group of “tools” (tools or software) that can be used in a single environment , from a single dashboard (dashboard or control panel).
Now that we have the definitions clear, we can begin.
What is the Marketing Hub for? Why HubSpot Marketing Hub is Essential for Inbound Marketing
It solves all the problems of marketers: it can host your website (together with the CMS Hub ) and optimize its traffic, it can increase your contacts , thanks to the contents distributed on different channels, and manage personalized relationships on a large scale, using segmentation and marketing automation tools .
It helps you plan , organize , and report on the performance of your resources so you can easily assess the overall success of your marketing efforts, without having to piece together reports from different systems.
What are the benefits of having a Marketing Hub?
The Marketing Hub is used to increase traffic to the company website, convert leads and monitor return on investment ( ROI ). It also interacts with the Sales Hub and Service Hub to manage relationships in the pre-purchase and post-purchase of the buyers journey ( customer cycle ).
Flywheel-Inbound-Marketing-Turin – Blog-EA
The customer relationship management database, the CRM software , stores all the contact information (company, people, activities, …) so that all three Hubs (Sales, Marketing and After-Sales Services) use a single shared source of data , and the company no longer has countless different files, in different places and with often non-aligned or even conflicting data.
This type of structure eliminates the need for integrations between different tools and facilitates analysis and reporting.
Example:
A new contact is created by submitting a form from the site. The information is stored in the shared database so that the Marketing team can evaluate it and seamlessly forward it to sales (Sales Hub) or services (Service Hub), and vice versa.
This type of sharing helps all teams in the company to align and have fast , personalized and meaningful communications with contacts, whether they are customers or prospects.
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What tools does Marketing Hub offer?
In the Marketing Hub, you will korea mobile phone number resource find all the tools you need to launch effective marketing campaigns that attract, engage and delight your contacts and customers. Let’s take a look.
Effective lead segmentation and buy leads nurturing are at the heart of every marketer’s marketing strategy.
You’ll find the tools to do both best within your HubSpot Marketing Hub account .
“Contacts”.
Here you will find the data collected for each of your contacts ( Contacts ). If you click on a record (contact name), you will see the personal information, such as name or email address, as well as a log containing every interaction you have had with him so far. Using this information, you can segment the contact and insert him into dedicated lists .
“ Lists ”. Using Lists , you can create hyper-targeted segments to put your content in front of the right people at the right time. You can divide them, for example, by contact type (potential, new, regular, inactive, …), or by geographic location , or even by the path they took on your site (the pages or topics they visited).
All very well and good, but then how do you ” feed ” it or, as they say in Inbound Marketing, deliver the right content at the right time? This is where marketing tools come into play .
“Marketing Tools”. Why HubSpot Marketing Hub is Essential for Inbound Marketing
These are what you need to attract more visitors to your website. You can use contextualized ads , along with social content tailored to your potential buyer’s journey, or blog posts , or landing pages along with elaborate, optimized email marketing templates . Editing your content and projects is much quicker, easier, and faster if you do it in one integrated environment .
You’ll also be prepared for visitors from different devices, because the Marketing Hub “templates” are designed to be used in any circumstance and for any device. Not only that, you can find them ready-made, just to customize, in the Hubspot Template Marketplace .
“Planning and Strategy”.
With planning and strategy tools, you can easily create a “ content strategy ” that suits your target audience, easily publish blog content without the hassle of formatting and managing html code. These tools also offer real-time SEO suggestions , so, for example, to publish on social media at the best time to reach influencers and followers.
“Capture Leads”.
You can easily use sophisticated lead capture forms and Call To Actions (calls to action that visitors can interact with) without knowing how to program or HTML.
“Automation”.
Using “ Workflows ” you create campaigns where you can schedule. a series of marketing emails that provide. Leads with everything they need to become customers. Each interaction can automatically trigger. The perfect follow-up, or next step, that turns the lead into. A prospect, or maybe even a customer.”Reporting”. Finally you can put it all together with reporting tools . Sophisticated analysis tools to explore. The trends of your campaigns, visits to your site and blog, thanks to flexible. Dashboards and customized reports ( custom reporting ). Where you can create and share analyses with your team.
Marketing Hub Tools – Hubspot – Eclettica-Akura
The Value of All In One Marketing Software
Marketing Hub tools work together to maximize. The value of your work as a marketer, without wasting time. Translating metrics or exporting data between different systems.
Without Marketing Hub, reporting on this metric might involve. Multiple platforms: one to create the blog post. Another for the landing page, a third for the form submission , and finally a system. To find data about visits to these different pages.
If all of these assets are controlled and managed in Marketing Hub
your blog performance reports will show you which posts are getting. The most traffic along with a ratio that ties. Those posts to conversions , without any additional work on your part.
Finally, with the Marketing Hub you have all the tools you need. To manage your contacts through personalized. Digital channels (website, email, social) and organize personalized relationships. On a large scale , using contact. Segmentation tools and marketing activity automation .
Marketing Hub tools all work together, an all-in-one toolset .
That’s why Hubspot Marketing Hub has become. The essential tool for applying the Inbound methodology in your company.
