Who said that B2C newsletters can only be advertising? E-commerce companies also send business emails .
And who said B2B companies don’t send out promotional emails? Of course they do.
What are the main differences between advertising and business emails ?
As you know, promotional mailings should evoke emotions. And business ones? Most likely, they should be informative and inspire confidence.
In one of our previous articles we held the Email Oscar Awards ceremony.
And today we would like to hold another ceremony dedicated to business newsletters – the Business Newsletter Awards.
But Mr. Steve Forbes, CEO of the weekly magazine Forbes, said that he could not attend this event. Besides, speaking about business, we decided to be serious and make our own rating of the top examples of business newsletters .
Here we will share the best business emails with impeccable content and design. And if you like such emails, you can easily create similar messages based on our prepared templates .
Stripo-Best-Examples-Financial-Sector
Who might need to send business emails? Only lawyers and heads of large corporations? Of course not!
Areas of use
The subject matter of emails can vary greatly, and it doesn’t really depend on the area of use. What’s important is to create messages that inspire trust in you and a desire to read the email to the end.
But for your convenience, we still tried to divide them into categories:
Business correspondence;
Internal company notifications;
Education, including conferences and webinars;
Financial sector, including banking sector and consulting companies;
HR (personnel management);
Legal service;
Signature.
We know about the need to match the subject of the letter and the content. And, of course, we know that in business letters, preference should be given only to formal language, Internet slang is inappropriate here (professional jargon can be left).
But I want to say a few words about domains america cell phone number list and emails. It is very important that every employee has a corporate email address. Also, your clients should be able to reply to all emails they receive from you.
If you don’t have a custom domain, you can set up Gmail to send corporate emails. Here’s how to do it .
Should you use images in business emails? Of course! Jeff Bullas’ blog shows that emails with images have a 94% higher open rate than messages with only text. It’s no surprise that companies that provide legal, consulting, and educational services are now adding images too.
Best Business Newsletter Examples
We scoured the web, our inboxes, and even contacted our ESP to gather the best business newsletter examples and share our findings with you. We also tried to segment them by category.
Emails for business correspondence
In our daily lives, we send dozens of emails every day — to our friends, to our family members. They all know our email addresses and happily open emails that come from “[email protected]”. And they don’t care if I add a signature to my email, because they already know who I am and how to contact me.
But for business correspondence this doesn’t work.
If you want your clients to see you as a trusted lawyer or financial advisor, please make sure you include a signature .
What elements should an email signature contain :
Stripo-Jeff-Bullas-Signature
Its unique feature is a short but informative signature.
The signature can be simple, like Jeff Bullas’s. You can also make a bold signature , also known as a footer , with the Stripo editor :
Stripo-Great-Business-Newsletters-Signature
Choose any template you like , add a background color of your choice, add social media links, your image and links to your website. Be creative – stand out!
Another good thing is that you can export select the images posted below edit or save this block to your library or to your computer, and then set it as an electronic signature in the email client you use.
Unique feature: bright, lively signature with full information about the sender. And the most important element – an attractive photo of the author.
Emails for internal company notifications
It doesn’t matter what your company makes or sells. You probably have brand colors that you use in every email you send to clients. Why not use the same design for internal notifications ? First, it will make your colleagues feel like they are part of something bigger; second, they shouldn’t feel like they are less important to you than your clients .
eSputnik
I like how our email service eSputnik does it . They use this design even for the most minor internal notifications, news, and even congratulations.
Stripo-eSputnik-Newsletters
What makes them special is that agb directory the company’s employees know their value. At the end of each year, the CEO and heads of all departments share the year’s achievements. And they do all this with the help of a corporate template. It looks interesting.
