As useful as the analytical method is, it is not the only tool at your disposal.
Certainly, the possibility of collecting and analyzing data bas on purely numerical and mathematical information is important for a first analysis.
The analytical method allows you to learn “how” your users use and interact with the website, but not “why”.
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Is visiting one page rather than another purely random?
- Is choosing one feature over another due to personal preference, necessity or convenience?
These questions are just examples, but they give you an idea of the importance of correlating the data you obtain through the use of the analytical method (the “how”) with the identification of your customers’ behavioral indicators (the “why”).
This so-call ‘humanistic’ method
Also known as qualitative data analysis, is purely subjective, compar to the previous analytical method, which is more focus on the objectivity of the data obtain.
It is necessary to have quantitative whatsapp data data available, but in order to be us to the best effect, it is essential that they are accompani by their qualitative counterparts.
It is also important to remember that it is not physically possible to optimize your strategy for all users who visit your website.
But through this method, you can trace an identikit of your client, a buyer persona, creating a model capable of satisfying the part of your users most inclin to purchase.
How can this method be appli effectively?
The most effective application the humanistic method includes the use of a questionnaire, or a request to leave feback or a review.
This will allow you to have a preliminary aol email list answer on what is the level of appreciation of your website, or of specific features within it.
But it doesn’t end there.
Qualitative data analysis helps optimize conversion rates by providing insights into user behavior, such as:
- Why did users decide to interact with your website?
- What made them visit your website rather than that of your competitor?
- What attract them more, a specific page or a product?
- What do they think your website has to offer that your competitors don’t?
- Is there a particular service offer that makes the shopping experience better?
- How do they describe your products or services (for example, in
a review)? -
Are these reviews favorabl,
- or do they also contain critical issues? If so, which ones?
As you can see, answering these questions is only possible if you apply a qualitative approach, because it.
