dvertising triggers are difficult to classify into a specific group. After all, everything depends on the product and the advertising campaign.
By type of irritants:
Verbal – spoken.
Internal – memories, dreams, dreams.
Emotional reactions based on past experiences.
Sense stimuli include sounds, smells, tactile sensations, visual images and colors.
Triggers in Marketing
Marketers actively use triggers that affect a specific target audience and society as a whole. Triggers in advertising are aime at causing various emotions.
The most popular triggers in advertising
Fear and danger
The need for safety is a necessity library shop for everyone. A particularly effective trigger is fear for a child. This trigger can often be seen in social advertising.
Individuality
The desire to stand out from the crowd and draw attention to one’s personality. This trigger is actively used in the luxury segment to show the uniqueness of the product.
Herd instinct
The opposite trigger of individuality is to be like everyone else, to have things that are considere “must have”.
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