So it is necessary to implement the right strategy in order to adapt to change and take advantage of existing opportunities. Sustainable business is a business that shows the success of a company in maintaining strong competitiveness, both with short-term and long-term benefits. activities without any negative impact on the environment, community, or society as a whole by considering several economic, social and environmental factors (Nurastuti, W & Dewanto, A. B., 2023). Sustainable business aims to ensure business continuity, one way is by implementing efficiency in several lines. Efficiency has a very big impact on business continuity.
Sustainable business refers to business
Business Model Canvas (BMC) is a tool developed by Alexander Osterwalder and Yves Pigneur to help companies simplify business plans. BMC consists of nine integrated key elements, which include internal and external strategy analysis. Quoting from Wiji Nurastuti, Highlighting the impact and benefits of Business Model Canvas (BMC), including empowering startups to build a clear vision, build strong customer relationships, drive sales and profitability, navigate competition effectively, ensure operational excellence, develop robust and scalable systems, and lay the foundation for sustainable success.
Business Model Canvas (BMC) has many benefits for individuals and organizations, including: Benefits of BMC: Shortening Business Planning Writing: BMC allows companies to create business plans quickly and easily without the need for lengthy writing, thereby increasing efficiency. Increasing Focus: BMC focuses companies on the most important strategic elements that have a major impact on growth, helping to see the overall picture of the business and areas of strength and weakness. Reducing the Risk of Error: BMC can be used as a business planning document that helps reduce the risk of error in business execution. Innovation: BMC facilitates effective communication between team members, encouraging collaboration and creative thinking. Flexibility: BMC allows companies to easily redesign or change their business model as per market needs and changes.
Enhances Collaboration and
Visualization: BMC allows companies to depict key elements of their business model clearly and in detail. Identifying Opportunities and Addressing Challenges: BMC helps businesses identify opportunities, address challenges, and achieve success. Helps in Communicating the Business Model: BMC can be used to communicate the business model to internal and external stakeholders, such as investors, employees, and partners. Helps in Measuring Success: BMC can be used to measure the success of the business model by tracking progress against set goals. Helps in Identifying Areas for Improvement: BMC can be used to identify areas in the business model that need improvement. Common Mistakes in Using BMC: Overfocusing on One Element:
Lack of validation of assumptions
Focusing too much on one element and ignoring the others. All elements in the BMC are interconnected and must be considered in equal proportion. Lack of Validation: made can be fatal. Validation is important to ensure assumptions are well-founded. Lack of Clarity in Defining Customer Segments or Value Proposition: Lack of clarity in defining target markets or how the business delivers value to customers can be a fatal mistake. Dengan menggunakan BMC, perusahaan dapat meningkatkan fokus, mengurangi resiko kekeliruan, dan meningkatkan kolaborasi dan inovasi.
