The conversion rate of your e-commerce is a direct result of the design you invest in. The design considers all aspects, such as clear structure and navigation, appealing colors and fonts, responsiveness for all types of devices and clean layout without a lot of distracting elements. You need to have total control over your cash flow in order for the experience from shopping cart to checkout to feel safe and trust-inspiring – greater trust means higher conversion rates. After all, the users have made it this far, then the rest of the customer journey should go smoothly.
Nevertheless , the conversion rate on several e-shops is relatively low . Over half of all started shopping carts are abandoned before they even reach the checkout. What is not being done properly?
Turn up the conversion rate on your e-commerce with our do’s and don’ts
To get to the bottom of what is hindering the conversion rate on your e-commerce, you can do something as simple as introducing a guest checkout. Then your users don’t feel forced to create an account, something that otherwise generates an extra step and risks potential customers abandoning their checkout . Instead, make it optional to create an account, as well as present optional fields in the cash flow – where users can register if they want.
You can also increase the conversion rate of your e-commerce by offering a quick checkout, which remembers accurate mobile phone number list your users’ information for the next time, as well as always doing early usability tests on real users. Then you reduce the risk of spending time and resources on functions that do not meet the users’ needs.
What else?
Increase the conversion rate of your e-commerce by: showing additional costs early
Show the total cost to users di sazkirina reklama kontekstê de xeletiyên populer as early as possible. Don’t let this come as a surprise to them much later in the buying process – it’s not a fun surprise to receive and actively lowers your e-commerce conversion rate. A survey shows that 49% abandon the shopping cart when fees are sneaked up on them like this. Instead, enter shipping, taxes, and other costs upfront, so users are aware of them before they reach checkout.
Have a clear design to increase the conversion rate of your e-commerce
A design with clear structure and hierarchy among headings, text and buttons is an important part of the conversion rate on your e-commerce. The design should be accessible to everyone, not confusing or disrupting cash flow. Make sure to have the right color contrasts, that links look like links through underlining or color and remove as many obstacles and distractions as possible. You don’t want users to leave the checkout before checkout, so don’t let anything grab their attention.
The design must also be clear with what users are expected to do at each step – choose a payment method, enter information. The steps should not be too many either.
Use a progress bar
Speaking of steps: feel free to aero leads use a progress bar, which somehow represents the steps in the cash flow and helps users see where they are in the buying process.
Simplify cash flow – the best medicine for the conversion rate of your e-commerce
This is a more comprehensive job that in the long run does a lot for the conversion rate of your e-commerce. A survey shows that most websites can reduce the number of steps and fields to fill in by 20-60%, which is quite a high number. By simplifying and streamlining your cash flow, your users can reach checkout faster – and become customers. Therefore, remove unnecessary steps and unnecessary forms, if possible combine first and last name in the same name field, do not ask for the same information twice, and let billing address as delivery address be an option. Also offer pre-filled fields where possible.
Don’t send users backwards in the cash flow
As much as 80% of today’s e-shops do not allow users to edit data directly in the review step – the step before checkout. It forces users to go backwards in the cash flow to, for example, update an item or change a task. Which is pure death for the conversion rate of your e-commerce.
This solution can lead to confusion, as users find it difficult to know where they are in the cash flow. It can also lead to the frustration of having to complete the same cash flow step twice.
Rather, allow your users to edit data and information in the step before checkout, either via inline form fields or page overlays.
