LINE marketing is becoming more and more important because LINE official accounts have the following five advantages:
1. Huge and real user base: There are as many as 21 million monthly active users of LINE in Taiwan. With its wide coverage, it is easier for merchants to establish official accounts to reach potential audiences. Compared with FB and IG, there are concerns about zombie fans. Join LINE OA users are more authentic.
2. One-to-one real-time interaction: The one-to-one chat feature of LINE makes it easier for merchants to provide personalized sms services marketing, sales, customer service and other services, and real-time interaction is more conducive to promoting customer relationships rather than one-way publishing advertising information.
3. Diverse marketing methods: The official LINE account provides a variety of marketing tools, and can also use different plug-in modules (such as lottery games) to interact with customers in a variety of ways.
4. Customer data collection and analysis: As a private space, LINE chat rooms are more conducive for merchants to collect customer data through interactive behaviors and LINE binding members, and further analyze applications.
5. Multi-platform integration: LINE official accounts can be connected to other platforms to integrate data, such as e-commerce websites, CRM/CDP platforms, GA or marketing platforms.
How to use the 6 major LINE marketing strategies to create a comprehensive LINE official account
After understanding LINE’s marketing advantages. Let’s take a look at the key directions for operating LINE OA so that you don’t get lost when planning your strategy. Based on the experience of Crescendo Labs in serving more than 500 brand customers. We have summarized the six keys to LINE official accounts: increasing fans, interaction, traffic diversion, information, shopping guide, and loyalty. These six ltv/clv 3 formulas for calculating customer lifetime value keys have no certain priority or proportion. And they will be involved and support each other. Merchants can plan short, medium and long-term goals according to the current situation, and eventually become a comprehensive LINE OA! We have shared 6 LINE marketing strategies based on these business keys:
LINE Marketing Strategy 1 “Increase Fans”: Go Deep into Friends’ Life Circle MGM Marketing
If you are a merchant who has just established an official LINE account, increasing the number of friends will be your primary goal. yeezy 350 boost v2s You can use marketing activities to divert traffic from different channels, or use LINE plug-in modules such as “Fast Increase Fans” and “Share Button” to allow friends to Get friends and realize MGM marketing. Merchants must pay attention to whether they are attracting the right audience. For example, friends attracted by LINE’s free stickers have a higher chance of being just for the stickers and not really interested in the brand.
