rankings. Samuel Scott Samuel Scott Marketing speaker and tech contrarian cott The bottom line is artificial social shares don’t help in keyword ranking. In the best case scenario, you should call.
yourself lucky if your account isn’t suspended
Facebook is using AI to penalize spammy websites in its News Feed. 10. Keyword Density Should Be at Least 2% to Increase Your Rankings Keywords, in all its forms for SEO, seems to be a hotly contested topic. At this point, I barely have strength left to argue. It starts to get funnier or is it rather me feeling nervous-funny. Nervous laugh The never-
ending talk about keyword density that should be
10%, 4,5% or 7 %. We’re starting to ask ourselves if is so hard to be natural these days?! unnatural vs natural It’s ironic, you’re asking “What would the algorithm think about this?” and the algorithm is asking, “What would a real human think about this?” During a Google Webmaster Central office-hours hangout, last year, John Mueller said that the focus should be on the readability and not on the keyword density. We expect content to be written naturally, so focusing on keyword density is not a good use of your time. Focusing too much on
keyword density makes it look like your content is
unnatural. John Mueller SEO John Mueller Webmaster Trends Analyst at Google / @JohnMu Keyword density might lead to keyword stuffing if you try and program everything like it is a machine. A lot of people think there’s one recipe and you can follow it like baking cookies. And if you follow it to the letter, you’ll rank number one. That’s not the way it works. Matt Cutts about nofollow links Matt
Cutts Former head of the webspam team at
Google / @mattcutts That’s not how the instagram data search engines work. Google will recognize the pattern. The sad part is that we are in 2018 and we’re still hearing questions such as “what is the ideal keyword density percentage to improve rankings in Google in 2018?” (*facepalm* and *heavy breathing*).
Then you go back to quality, the naturalness
of things. So no, you should not focus on maintaining your keyword density a specific percentage to rank higher. There is no IDEAL % for keyword density. Rather have a vocabulary, semantics, a long copy to avoid keyword stuffing. In the end, be very careful not to have too much of one keyword. 11. A High Number of Links Is All You Need to Rank on the Top The myth goes something like this: once you have so many links, you don’t really need anymore. And it should be enough for helping you rank higher. No numbers are thrown out
(apparently it might differ from one industry to another), but it is really such a thing of having too many links that it doesn’t matter in terms of ranking if you get more? In the ante-Penguin Era, a high number of links might be enough for ranking on top if you wanted to believe that. Obviously, there is no such thing as too many links. Maybe for unnatural links, though. Because if you have too many unnatural links you might get penalized. But here we are talking about good links as ranking signals.
Smart marketers and webmasters wouldn’t pursue this, because they know (spoiler alert: debunking a myth right now) links is not the only ranking factor and neither is the number of those links. The focus should be on content marketing, social activities, natural links, since we talked so much about them. 12. You Don’t Need an SEO Specialist; Anyone Can Do It Whoever said SEO is something any IT guy can do, fooled you. There is, indeed, technical SEO, which as the name says, requires some
technical expertise. It is an SEO component,
entirely something else. If you hear technical te best facebook training on the market it doesn’t necessarily have to be IT. The job of an SEO expert is different from an IT expert; it requires wider knowledge on content, user behaviour, equity, semantics and context, and a lot more. Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the
mayonnaise. It touches nearly everything and enhances the overall flavor
of the sandwich, but on its own, it’s not very appetizing. Lee Odden Lee Odden CEO at TopRank Marketing / @leeodden Of course, you need the knowledge of an IT person that can handle some things better than an SEO pro.
You can not give or expect from somebody experienced in IT to do the SEO duties and expect best practices and great results. Some things go hand in hand. An IT professional can help you with issues such as website crawling (errors, XML sitemap, URL parameters, indexing errors), redirects, website audit (for internal links), loading page speed, some local SEO issues, and many more. In the end, SEO isn’t something you can handle to an IT person, in case you want to rank and have a site and visitors.
13. SEO Is All About Rankings Search engine optimization
is the process for naturally placing the website in search results by the search engines. If we think from the on-site perspective, then the keywords used in context, the meta descriptions, the images selected for the content, the title are
significant among all the on-site SEO elements.
Getting this straight, we need to understand that SEO, at this level, must answer to the user need and intent. That is the future: the user-intent-based content. Google’s moving the attention on user intent for more accurate and personalized results.
Relevant and well-optimized (not over-optimized) snbd host content remains a top ranking factor. Think of that this way: you are on the first page of Google and rank for a keyword you optimized your content for. You want the users to enter your website or not? If the answer is yes and they will do so it means you optimized correctly your content, you have relevant meta description, title, URL. If on the contrary, the user doesn’t enter your website it means it’s not relevant, you optimized the content for the search engines, and that won’t last for long. My rule of thumb is: build a site for a user, not a spider. Dave
Naylor Dave Naylor Head of Search Marketing
and Speaker at Bronco / @DaveNaylor Lost are the days when over-optimization was doing all the job for ranking your content higher and higher ‘till it reached the sky, because sky is the limit. But no more! Over-optimization for the sole purpose of
ranking isn’t a technique approved by Google according to the Quality Guidelines. Google only loves you when everyone else loves you first. Wendy Piersall Wendy Piersall Blogger & author at wendypiersall.com / @emom But for some other reason, if you have over-optimized content, you have a chance to clear your past and deoptimize it. At this stage, you have to evaluate your content and see if there is anything you can adjust, redirect or rewrite and re-optimize to fulfill the actual requirements for quality. If you got it until here, I must congratulate you and ask you to debunk
another SEO myth, and tell the truth, that SEO is not all about rankings, but rather quality, natural language, context and earning links (named just a few, because we could keep it like this all night). Conclusion 13 is an unlucky number, not to mention when it is placed near SEO myths. The internet is full of them, and people follow them blindfoldedly. You decide what is best for your business and
what SEO strategies to apply or not. Yet,
we wanted to share and debunk with you the most common SEO myths, the ones that we are constantly asked about. In the online marketing world, there will always be tons of detours, easy fixes, or “a complete guide to SEO and conversion rate optimization” that will increase your search engine rankings on the spot. We’ve tried to cover some of the biggest
SEO myths; yet, we know that there other highly debatable topics in the industry worth tackled, like voice search or guest blogging. Whenever we’ll feel the need, we’ll update this list and we hope we’ll get updates from your side as well. We are always trying to provide you with valuable content and
information in the SEO world, with facts
that can be applied and aspects you should stay away from and never challenge Google or other search engines. These SEO myths are in the last category and we hope that this article was a helping hand. If you have some other SEO myths you want to share or discuss with us, feel free to write about them at the comments section below.
