Keep your title tag short and try to keep it under 70 characters to avoid being truncated in SERPs.
Customize with search intent .
The title must be descriptive, specific, and avoid clickbait , meaning it must not be in accordance with the content.
Enter keywords in the title
If the topic requires newness, include the year in the title. It is more likely that search engines will increase your website ranking .
Meta description:
Create a short meta description under 160 characters so that it is not cut off in the snippet on the SERP.
Make sure the meta description contains a malta phone number library Unique Selling Point , but is relevant to the title tag .
Use active words, question-type sentences, or directly convey the message to the user.
3. Using the Right Heading Tags
Heading tags , including H1, are useful in helping search engines understand your content. Create hierarchical and structured heading tags to make them easier for users to read.
Also Read: 4 Benefits of SEO as an Income Booster
4. Optimizing URL Structure
The URL structure, aka slug, also needs to be adjusted to make it easier for search engines to recognize. Make the slug descriptive and relevant to the content, but also include keywords in the slug .
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5. Optimizing Images
Images uploaded on the website page will appear in Google image searches, thus increasing your website traffic . To optimize it, you need to do the following steps:
Use descriptive file names , such as ‘black-dog.jpg’ rather than ‘IMG_859045.jpg’. However, the name should also be short and not overly keyword-stuffed. Use a hyphen (-) if the photo name consists of more than 1 word.
Use descriptive alt text to help Google better understand the subject of the image. Alt text is an HTML attribute used in the <img> tag to describe an image. Alt text is useful for improving user accessibility, so keep it descriptive and concise.
6. Using External Links
External links, aka backlinks, are the best strategy to increase website visibility in search engines. In fact, Google says that providing links to other websites is the best way to provide value to your users. Include backlinks , especially if your content focuses on health or science.
Also Read: Differences Between On Page and Off Page SEO
7. Optimize for Featured Snippets
Featured snippets are short answers to questions typed by searchers in the search box . Google takes the best featured snippets from the list of website search results and almost all of them come from one of the top 10 pages. This means that if your website appears in the featured snippet, it is likely to get the top position.
Last but not least, create quality content. Showing expertise in content is not enough. You should actually do some of the tips below so that the visibility of the content increases:
Show that you master the topic by writing good content.
Provide clear sources of information if necessary.
Provide background information about the author, such as a link to the author page. You can create a profile at the bottom.
Ensure that the content created is free from easily verifiable factual errors.
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Difference Between On Page SEO And Off Page SEO
Now, after we know the definition of On Page SEO and Off Page SEO , we can conclude the difference between the two, namely On Page SEO is one of the SEO practices that revolves around the website page and is responsible for creating and optimizing content on a website page , so that it can appear at the top of the search engine rankings, by prioritizing buy phone number data the relevance of the content to the selected keywords . While Off Page SEO is one of the optimization steps that revolves around the outside of the website page and is responsible for optimizing a website by doing link building, maintaining domain and page authority, optimizing local SEO, and increasing EAT or Expertise,
Authoritativeness
and Trustworthiness . In conclusion, On Page SEO is an optimization step that focuses on improving the internal of your australia data website , while Off Page SEO is an optimization step that focuses on improving the external of your website .
Have you understood what on-page optimization is in SEO? If so, don’t forget to apply the steps above to increase website visibility in SERP. Of course, the on-page optimization process does not take a short time so it can often take up your time. The solution is to use SEO services from ToffeeDev which also includes off-page
