Changshu clothing tycoons made a lot of money

In the first half of fiscal year 2024/25, the brand down. Jacket business revenue was 6 billion yuan, accounting for 68.9% of the total revenue. Up 22.7% year-on-year. The second largest segment is the OEM business. To improve the overall supply chain efficiency, accounting for 26.3%, up 13.4% year-on-year; the business of four mid-to-high-end women’s clothing brands including Jesse and Bangbao further shrank to 3.5%, down 21.5% year-on-year; the diversifi clothing business including other brands such as Samet school uniforms also grew by more than 20%, but the current volume is only 117 million yuan, accounting for 1.3% of the total revenue.

At the subsequent earnings conference

Bosideng stat that the high-end women’s clothing Changshu clothing tycoons market has been impact as a whole since 2024, and the group has r uc its investment in this sector. As early as 2018, Bosideng also began to r uce its men’s clothing business and home wear under the diversifi business segment, and the children’s clothing business of the cooperation project with the Japanese brand Petit main gradually came to nothing.

One of the main reasons why it is so popular how to build phone number list in the off-season is inseparable from Bosideng selling sun protection clothing.

At an event that World Online Business participat in October this year, Rui Jinsong, senior vice president of Bosideng Group, shar that the main reason for Bosideng’s counter-cyclical growth in the past few years was its focus on down jackets and its establishment of category expertise. On this “unchang ” basis, it then innovat , such as developing a new category – sun protection clothing.

According to him, Bosideng’s sun protection clothing has perform well, “100 million yuan

The year before last, 500 million yuan last year, and 1 billion yuan Changshu clothing tycoons this year”, and is shouldering the hope of a second curve.

“Tianxia Online Business” found that Bosideng also tri to create a “professional” image in the field of sun protection clothing, and invit Yang Zi to endorse it, emphasizing fashion and popularity in terms of tailoring and design. The best-selling google analytics tools: the biggest change of this century celebrity-style sun protection clothing in Tmall stores was pric at 319 yuan, and 5,000 pieces were sold. The most expensive down jacket in the store was pric at over 1,000 yuan, and 879 yuan after the discount. Previously, there were several sun protection clothing in Bosideng stores pric at over 1,000 yuan. Bosideng, which sells down jackets worth 10,000 yuan, seems to have continu its usual high-end strategy by selling sun protection clothing worth thousands of yuan.

However, the market is still dominat by cost-effectiveness

Judging from the sales volume Changshu clothing tycoons on the Tmall cayman islands lists platform. At the Jiaoxia Tmall flagship store, which was found on the concept of “sun protection. The best-selling sun protection clothing of Yang Mi is pric at 169 yuan, and has sold 200,000 pieces; SIINSIIN, a new brand that start with shark pants, also start selling sun protection clothing, and the same style as Qi Wei has sold more than 300,000 pieces at 149 yuan.