Advertising targeting in Vkontakte: types and setup guide
Target is one of the most common online advertising options today. The key feature and advantage of this advertising method is that the advertisement will be shown only to the audience that the advertiser is in. This distinguishes the advertising method from other methods of promotion in social networks. For example. Ordering advertising posts in large communities.
The essence of targeting is easiest to
explain with a specific example. Let’s email data say you to create an advertisement for a car service in a certain city that specializes in repairing Volkswagen cars . If you try to place advertising posts in groups on the automotive theme, then some of the clients will definitely come. However. You will have to pay for irrelevant impressions, for example, the ad will be by residents of other cities, who will definitely not travel of kilometers to repair their cars, but will look for a service nearby. You will also have to pay for irrelevant impressions for car enthusiasts who own cars of other brands.
Therefore, for maximum efficiency of
the advertising campaign it is necessary to provide impressions only for residents of the city where the car service is and among them it is worth choosing only owners of Volkswagen cars . These are the issues that VK targeting solves. Correct targeting allows you to practically reduce the number of non-
target impressions to zero, which in pune’s bustling business environment significantly increases the efficiency of advertising. The ad will not be shown only to those people who meet the criteria.
This is advertising that is shown to the cz lists target audience directly in the VK news Such advertising today shows very high efficiency, which is by the fact that a very large number of people visit
VK using the application. This type of advertising also has several formats.Such an ad is a post that includes an image. A short text, and a button that can be to perform various actions when.
