This will display all the interests and affinity categories for your website visitors. Google Analytics Audience Interests and the list of your visitor’s interests and affinity categories, you can now research keywords that are related to their interests and create appropriate pages that can rank highly to improve your visibility to the right target audience. Additionally, it’s also important for you to align with your sales or business development team since they’re the ones that know which audience to target and they have a better grasp of the best audience to target. Combine the sales team insights and analysis of your site visitors then you’ll have an easier time finding the right keywords to target.
Check your competitors Aside from your own
visitors, a great place to determine your target audience is through your competitors. Not your real-world competitors but your SEO competitors. The best way to start this is to determine your money keywords – keywords that bring you the most visits/conversions/inquiries. Once you’ve made a list of your money keywords, use those keywords in the search engines and check out the websites that rank for them. More often than not, there would be websites that would show up for multiple keyword SERPs. These would be your SEO competitors. So, just check out which keywords they’re ranking for that you’re not targeting at the moment to make use of the added insight and opportunity to target a wider range of audiences.
Look for subtopics After you’ve determined the right
target audience you want through the keywords you’re targeting, the last part is to ensure that you’re not missing out on a good number of your target audience. That’s why you have to put effort into subtopics. Subtopics would include keywords, usually long-tail, that are directly related to the keywords you want to target. These keywords would often be in a question format and would often have more focused intent on converting or purchasing which is great news for your site. Additionally, subtopics are areas of research that can further refine your understanding of your target audience since these would involve deeper details on topics or industries that your website is in.
Key takeaway Knowing and understanding your
target audience can lead to massive success or devastating failure in the SEO industry. Determining the proper target audience for your website will not only help you reach a bigger audience, but it will also level-up your SEO since you’re attracting the right kind of people to your website that increases your chances of making a sale or profit. I have to point out that it’s much more difficult to determine your target audience in SEO compared to SEM or Social Media Marketing since reaching the right audience in SEO isn’t pre-determined through an ads manager. SEO involves hard work and adapting to ever-changing situations/algorithms that make it difficult for us.
Doing SEO is never as easy as publishing
an article, taking a nap, then wait for it to bulgaria phone number library rank. SEO needs to be holistic and it takes efforts in all areas of it to be truly successful. It has been this way and it will surely be this way in 2021 and the next years to come. However, one can only do so much and there are so many stuff to think about and focus on. It is really easy to get lost in SEO and forget about other factors when you are trying to optimize one factor after another. That is why I created this checklist to help you organize your thoughts and don’t miss a beat.
If you want to be successful in SEO in 2021, follow
this checklist to help you plan your SEO strategy. 1. Check Meta Tags Checking and optimizing meta tags are two of the basic steps in doing on-page SEO. It has been and will always be an important part of any SEO checklist because it includes one of the most important ranking factors: the title tag. When optimizing title tags, make sure that the target keyword is present while also creating a good copy to attract user clicks. Optimizing meta tags also means optimizing meta descriptions and although it is not a ranking factor, it is important for your click-through rate. One of the things most people forget when checking meta tags is the meta robots tag attribute which can lead to critical errors.
A simple ‘noindex’ tag can completely ruin a page’s
rankings because it will literally tell structure and content of account 141 (advance account) Google to not show this page in the search results. You can use a robots exclusion checker extension so you can quickly check the meta robots attribute of a page without having to go to the source code. 2. Look for Duplicate Content Duplicate content can cause two main problems: first is that there is a possibility that Google may flag it as spam and second are it may dilute keywords around your website. It is also good to note that duplicate content is not just any piece of content in the body of an article. Duplicate meta tags and subheadings can also negatively affect your rankings.
In instances where duplicate content cannot be
avoided (ex. Two product pages with the qatar data same item and description but different measurements etc.), use the canonical tag to avoid ranking drops. 3. Check for Pages with Wrong Intent As I mentioned in the article I wrote about SEO ranking factors in 2021, search intent is going to be big. That is why you should optimize not only new pages on your website but also existing ones. Check the list of the keywords you are targeting and look for those that are not yet on the first page despite your efforts. Search the keyword you are targeting in Google and take a quick look to identify what is the intent of the keyword you are targeting.
