Today we will talk about how to set up analytics for business, we will look at the most complete example, the main tools and the necessary parameters that we collect.
There will also be several case studies and tips on how to determine what needs to be configured specifically in your case
. If you have decided to seriously study this tool of Internet marketing, then welcome to the course. Your teachers will be practicing specialists:
- Oleksiy Seleznev , head of the analytics department at Netpeak
- Hanna Ivanova , Head middle east mobile number list of Consulting OWOX
- Yevhen Polonychko , Senior Software Developer at ELEKS
- Ilya Sandyriev , head of the sandyriev.com agency
- Pavlo Khazov , Product Manager at madgicx.com
Let’s first define what analytics is and why we need it.
What is the main purpose of analytics?
Increase in profit
The main goal is to increase profits. Do not take into account how many applications, do not understand how much traffic we have, because these are all auxiliary goals that help us understand the most important thing: to increase the company’s profit .
It is increased due ro-shealladh no dealbhadh fosgailte stèidhichte air ai to the fact that analytics provides data on the basis of which various departments can optimize their advertising campaigns and more.
Analytics also help businesses improve their business processes because it shows weak points
Conditional: If your marketing is bringing in a lot of leads, but they’re not converting well for some reason into sales, then there’s probably a problem after the person leaves the application. Also, analytics helps to evaluate be numbers the target audience (CA), to learn better about your customers. The increase in profit comes not only from the fact that we increase sales (average check), but also from the fact that we optimize costs and thereby reduce the cost of attraction.
