Influencer Marketing: Strategies and Impact on Brands

In recent years, Influencer Marketing has established itself as one of the most effective marketing strategies, becoming a fundamental pillar for companies looking to launch new products and strengthen their presence on social channels.

This form of marketing, which harnesses the persuasive power of influencers—real people with significant online followings—is redefining the way brands interact with their target audiences.

If you are reading this article you have probably typed one of these keywords into Google:

• brand for instagram collaborations
• brands looking for influencers
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• influencer campaigns
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There are many definitions of influencer marketing.

Influencer how it works: Influencer marketing refers to the ability to “influence” users on the web. More simply, to generate a strategic word of mouth that generates visibility, knowledge and reputation of a brand or a product or uk email list  service. If applied only to the social world, we speak of “social influencer”.

Influencer marketing has always existed. We just called it by another name: word of mouth.

This new marketing discipline   is the union between word of mouth and notoriety.

Influencer Marketing in History

 

 

We can say that the first  changshu clothing tycoons made a lot of money form of large-scale influencers were testimonials.

Athletes, show business  people or simply VIPs, who over the years have lent their faces and credibility to create advertising campaigns of all kinds: television, radio, print, billboards etc.

Essentially, advertising campaigns used their ability to influence people in the decision stage of purchasing a product or service.

Personally, I believe that the founder of this great school was the great Mike Bongiorno.

Thanks to his credibility, naturalness, ability to involve and communicate, he was able to heavily influence the huge audience that, every evening, followed his broadcasts, or saw his commercials.

Over the years there has been a continuous flourish of testimonials. From the most widespread and appreciated to the less known and influential.

Influencer Marketing: Risks of a Campaign

The practice of associating a face, a character, with a product or brand can also be dangerous.

Because the fate of that brand can canada email lead  be tied to the fate of that public figure.

Sometimes by chance, sometimes tragically. Let us remember, for example, Patrick de Gayardon, one of the most famous representatives of “acrobatic parachuting” who died during a jump.

At the time, Sector’s claim was “No Limits”.

As you can easily imagine, such a tragic event certainly did not play in favor of the brand, which disappeared from the screens for a long time.

Now this premise is important, because creating a communication campaign exploiting the phenomenon of influencer marketing can incur the same risks.

In fact, you delegate the presentation of your product, service, brand to a third party.
So the entire process must be carefully checked and monitored.

Especially since platforms have been created that directly connect brands and influencers.

The risk is that you don’t have full control over what is published online.