Apple Search Ads. A Beginner’s Guide

The mobile app market is more competitive than ever. With millions of apps available in the App Store, standing out and reaching the right audience can be a challenge. Apple Search Ads is a powerful advertising platform designed to help developers telegram marketing promote their products directly in the App Store.

What will you find in this article? 

• What is Apple Search Ads 
• Apple Search Ads Basic 
• Apple Search Ads Advanced 
• Benefits of Using Apple Search Ads
• The importance of ASO ( App Store Optimization )
• Summary

Apple Search Ads in App Store

Since the App Store was founded in 2008, we have seen its rapid development. The number of applications has grown rapidly, from the initial 500 options to an impressive 1.8 million . Although iPhone and iPad users have a wide selection of apps on the iOS operating system, app developers face a difficult task of standing out from the competition. This is where Apple Search Ads comes in. The Cupertino giant launched search ads , which allow app developers to promote their apps in the App Store, in 2016.

Apple Search Ads Basic 

Apple Search Ads offers two main solutions that differ in functionality, complexity, and customization options. Basic is a simplified version that automatically selects keywords and targets campaigns. Ideal for those who want to quickly launch a campaign without too much involvement.

Apple Search Ads Basic is recommended for:

• Beginning developers who are just starting their adventure with App Store ads and have no experience with advanced campaign optimization.
• Small and medium-sized businesses that have a limited advertising budget and want to focus on simple, automatically optimized campaigns.
• Developers with limited time who don’t want to spend a lot of time managing and optimizing campaigns but want to take advantage of the App Store promotion opportunities.

Advantages:

• Ease of use. Simple and intuitive interface allows you to quickly launch a campaign without the need for in-depth advertising knowledge.
• Automatic optimization . Apple algorithms automatically select keywords and target campaigns, maximizing effectiveness.
• Budget control . The ability to set a fixed monthly budget, eliminating the risk of unforeseen expenses.

Defects:

• Limited optimization options. No manual keyword selection or advanced targeting.
• Less control over the campaign. Due to automatic optimization, developers have limited control over how and when their ads are displayed.
• Limited analytical tools . The Basic version does not offer the same advanced analytical tools as the Advanced version, which can make analyzing campaign results difficult.

Apple Search Ads Advanced 

Apple Search Ads Advanced is another advertising option from Apple. This solution is recommended especially for: 

• Experienced developers who have experience running advertising campaigns and want full control over every aspect of the campaign. 
• Larger companies and agencies that what is global communication? have larger advertising budgets and want to use advanced targeting and optimization tools. 
• Developers looking for advanced options, who, for example, want to thoroughly analyze campaign results using extensive analytical tools.

Advantages: 

• Full campaign control. Ability to manually select keywords, segment audiences, and set budgets. 
• Advanced analytical tools. Access to detailed reports and dashboards that provide valuable information on campaign effectiveness. 
• Flexible budget. No set monthly limits, allowing for greater flexibility in managing expenses. 
• Precise targeting. Ability to target ads to specific demographic groups, geolocation, or based on App Store purchase history. 

Defects: 

• Level of sophistication. Requires more knowledge and experience in advertising, which can be a barrier for novice advertisers. 
• Time-consuming . Due to advanced features, managing a campaign in the Advanced version can be more time-consuming. Higher costs. Advanced features and tools can lead to higher campaign costs, especially if they are not properly optimized.
• Risk of exceeding budget. Without proper control and monitoring, there is a risk of exceeding the planned budget.

The importance of ASO (App Store Optimization)

In addition to the advertising campaign itself, App Store app page optimization (ASO) is extremely important. Good quality photos, a well-thought-out buying house b app description, appropriate keywords, and collecting positive user reviews are just some of the elements of effective ASO. Thanks to this, the app has a better chance of achieving a high position in the App Store search results, which translates into more downloads.

Apple Search Ads Summary

Apple Search Ads is not only an advertising tool, but also a key element of the marketing strategy of every iOS app. Thanks to it, developers have the opportunity to reach a wide audience, increase the number of app downloads and build a loyal user base. If you want to make the most of the opportunities that Apple Search Ads gives advertisers, choose to cooperate with the experts at Green Parrot!