Fun fact: The strategy that marketers point out as the most effective is the one they use the least. According to a MarketingSherpa study, 39% of marketers said that “automatically sending email marketing messages based on behavioral factors” is the most effective tactic for improving email marketing effectiveness. And yet, […]
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In a recent article published on July 20th called “How to Be a Better Email Marketer “, I mentioned that we must and need to build better email lists if we expect our Internet marketing machine to work well today, tomorrow and in the future. A great email marketer is […]
Did you know that 74% of marketers say personalization increases customer engagement? Email marketing can be one of the most powerful tools when it comes to increasing sales. But most businesses don’t understand how important personalizing messages is, and without that touch of personalization, you could be missing out on […]
Now that 2016 has come to a close, it’s time to dive into one of our favorite digital channels: email marketing and its trends, predictions and strategies to consider for this new year. The key to success this year? Always anticipate what your customers want and need. Below we review […]
The 3C era refers to the new business era brought about by the integration and innovation of the three fields of “Computing”, “Communication” and “Consumer electronics” in today’s society. This era is characterized by the high development and popularization of science and technology, especially Internet technology and mobile communication technology, […]
In order to drive more sales and website traffic, most brands use email newsletters to send information about their brands and product discounts to customers and other potential customers. As a marketing tool, it allows you to interact directly with potential customers and increase the interactivity between your brand and […]
Until recently, marketers would create one message and send it to their entire list. This batch- and-blast method was ineffective, impersonal, and did little to boost brand loyalty. Later, they started using basic demographic data to segment audiences. This option was a great improvement. Some brands stayed there, but innovative […]
This is not a book of advice, but a precious volume to say goodbye to writer’s block and always have a new idea to develop. 642 exercises selected by the writers of the San Francisco Writers’ Grotto . All you need is a pencil or a pen and a great desire to imagine […]
Do you write for a living, but would like to improve? Or have you not started yet, but your dream is to transform your passion for writing into a profession? Then I have some suggestions for you. Or rather, not directly from me, but from the pages of books by […]
Quick notes, work documents, articles and presentations: whether writing is a passion for you or your everyday job, it is essential to always have the right writing apps on hand . Also because, we all know, we now spend a lot of our time with our smartphones in our hands. These are […]
