Fun fact: The strategy that marketers point out as the most effective is the one they use the least.
According to a MarketingSherpa study, 39% of marketers said that “automatically sending email marketing messages based on behavioral factors” is the most effective tactic for improving email marketing effectiveness.
And yet, a survey of marketers by Econsultancy asking, “Which of the following practices are part of your email marketing efforts?” found that only 20% of email marketers use behavioral segmentation.
What is behavioral email marketing
It is email marketing targeted to contacts based on their actions and behaviors, i.e. based on what they do, not on what they say (filling out a form or profile data). It is one of the most valuable email marketing strategies you can adopt. So why aren’t more marketers doing this type of strategy?
The lack of technical knowledge and strategic vision makes it a difficult task. On the other hand, there is not much to study or learn about this type of strategy.
Behavioral email marketing is the practice of sending automated, targeted messages to contacts in your database based on their interactions with your business across multiple channels: social media, email marketing, SMS, your website, and more.
It has to do with the fact that every interaction that the vanuatu email list 10097 contact leads user has with your company must have an expected and appropriate reaction.
In a traditional email marketing campaign
You develop an offer such as downloading an ebook, brochure, or study. Then, you how telegram bots are revolutionizing e-commerce create a segment of those people with similar interests and concerns who might find similar offers valuable and send them messages based on that.
Behavioral email marketing, on the other hand, is all about by lists taking a user-centric approach to sending relevant messages. In other words, it is the action of site visitors, the click they make, that dictates what messages they receive, not a decision made by a marketer.
