This sales channel maintains a comfortable lead in relation to the others, which are the company’s website (18%), social networks (3%) and messaging applications (1%). The result demonstrates the strength of this sales channel. Did you know? Brazilian e-commerce data indicate that marketplace retailers (also called sellers) have a 78% share BW Lists of total market revenue . In 2020, marketplaces grew 52% in Brazil, recording revenues of BRL 73 billion —in 2019, revenues were BRL 48 billion. Tips for structuring your brand and taking advantage of M-commerce Based on the attention points raised by Capterra’s survey respondents, we separate advice so that your brand can enjoy the benefits of M-commerce. Check it out below. 1. Page loading Does your website take time to load? If so, you could be missing out on sales.
Page loading Does your website
Page loading is not only a Google ranking item, but also one of those responsible for sales conversion. To assess what is affecting your page speed, you can use website monitoring programs to diagnose. If the problem is the size of the images, use image editing software to compress them and lower their resolution. 2. Presence on social Colombia Email Address When thinking about online commerce, it is common to associate it with virtual stores or marketplaces. However, social networks are other sales channels to be explored. Facebook, Instagram and TikTok, for example, offer specific features that allow commercial use of the platform When using social networks as a sales strategy, it is also important to maintain the content to be published on these platforms. In these cases, social media tools can be helpful in creating an editorial calendar and scheduling posts.
The way your brand presents
Product presentation The way your brand presents a product or service can help the consumer to decide a purchase, so choose to create concise descriptions with important details, such as dimensions and manufacturing material, for example. To adapt the description for search engines, you can use SEO tools in order to make a selection of relevant keywords for your segment. As for the images, insert photos with good editing — photo editing software helps with the task — that can show the products from all angles. There are virtual stores that choose to add videos to optimize product viewing. Programs to make videos help in the creation of audiovisual pieces.