Before the Environmental, Social and Governance agenda, also known by the English acronym ESG (content in English) gained popularity, companies could even consider that salary was a key motivator for a professional to apply for a vacancy. In fact, he may even be, but he’s not the only one. The values that the company defends and puts BW Lists into practice on a daily basis have become an important item in attracting candidates. New research by Capterra shows that 7 out of 10 Brazilians consider that the degree of sustainability of a company influences, at some level, their choice to apply for a job. What is ESG? ESG comes from the acronym Environmental, Social and Governance (in Portuguese, Ambiental, Social e Governança) and addresses the practices adopted by companies.
New research by Capterra shows
The use of sustainability software , to reduce environmental impacts, take responsibility for building a more socially just society and guarantee the fairest processes in conducting a business. When detailing this result, the survey Indonesia Email List shows that 32% of respondents say that sustainability influences a lot and 41% declared that it influences moderately. A minority are those who see sustainability as having a low influence: 19% said that it influences little and 8% said that it does not influence anything. People aged 36 to 55 are the most influenced by sustainability in the job market The Capterra survey included the opinion of 703 Brazilians from all over the country.
The increase in people’s awareness
For this study, Capterra also heard the opinion of 305 managers of small and medium-sized companies (SMEs) to understand how they approach sustainability on their sides (check out the complete methodology at the end of the article). The increase in people’s awareness happens at the same time that many companies, in general large companies, assume social and environmental commitments. Check out some of these companies and the practices they have adopted: Nubank declared in 2020 that it zeroed its carbon footprint Magalu launched a trainee program just for black people XP Inc.
