Kateryna Didyk , marketer, practicing targetologist and SMM specialist, founder of the Business 2 Marketing agency, explained with examples how to find the necessary audience for targeted advertising. Finding the right audience is a key component of successful targeting From the beginning, let’s figure out what kind of audiences there are? Broad – the choice of…
“The big gap” – this is what finally happened on February 24, 2022 in the previously joint Russian-Ukrainian marketing space. It was sharp and painful, like tearing through living tissue interlaced with capillaries. There could be no customers/employers and clients/employees from Russia. How could there not be common platforms for sharing experiences, courses, conferences, etc….
companyIt is difficult today to clearly and radically define the b2b sales process. It is clear, however, that customers and prospects do not want to talk to salespeople. In fact, most of them will do anything to avoid having to talk to a sales representative. This has led marketing to find new ways to continue…
