These are just some of the numbers that have elevated Snapchat to the fourth place among the most visited social media by young people in 2015 and with the highest growth expectations in 2016. But it is the real-time communication through images and videos that gives Snapchat enormous potential as a channel for promoting a…
Historical data serves as a powerful resource for improving decision-making by offering a rich repository of past experiences, patterns, and outcomes. By analyzing this data, businesses and organizations can uncover trends that were previously not apparent, enabling them to make more informed, evidence-based decisions. Historical data can be sourced from a variety of domains, including…
As the world becomes more urbanized, cities are facing complex challenges related to population growth, resource management, environmental sustainability, and quality of life. In response to these challenges, the concept of smart cities has emerged, where urban areas leverage advanced technologies, data analytics, and innovative design to improve efficiency and sustainability. Smart cities integrate digital…
Personalization algorithms have become integral to many digital experiences, from online shopping recommendations to social media content curation. The goal is to enhance user satisfaction and engagement by providing relevant and personalized experiences. However, as the use of these algorithms has increased, so have concerns about bias and discrimination. Personalization algorithms, while efficient, can unintentionally…
Today’s article begins with a question I ask you, simple and immediate. Turn on your imagination for a moment: Imagine you are in a city you don’t know, it’s lunchtime and you are hungry. As you walk you come across two restaurants you have never been to. You look inside each one: one is full…
Personalization, powered by big data, is one of the most transformative forces in today’s digital economy. From tailored product recommendations to hyper-targeted advertisements, personalization enhances customer experiences and drives business success. However, the increasing ability to track, analyze, and predict consumer behaviors raises important ethical concerns. As companies gather more personal data to create personalized…
Urban planning is an essential process that shapes the growth and development of cities. Traditionally, it relied on physical surveys, demographic studies, and projections, but with the advent of big data, the process has become more data-driven, real-time, and dynamic. Big data refers to vast amounts of information collected from multiple sources such as sensors,…
Baidu Maps, like many other mapping platforms, heavily relies on GPS and location data as one of its primary sources of big data. Users’ smartphones, vehicles, and other connected devices generate real-time location data by continuously transmitting GPS coordinates to Baidu’s servers. This data includes information about traffic conditions, travel times, user routes, and locations…
Historical data serves as the backbone of machine learning (ML) algorithms, enabling them to learn from past experiences and make predictions or classifications for future events. In machine learning, historical data refers to previously collected information that includes patterns, behaviors, and outcomes from past interactions, events, or actions. By feeding this data into ML models,…
The Facebook Ads tool allows you to increase your fans, increase interactions on posts, find new customers and contacts, advertise products, services, events and so on. It is a tool that is simple in its basic functions, but it is not trivial – if anything – to optimize your campaigns with the aim of spending…
As I write this post it’s Saturday, I just woke up, the sun is out: I can finally relax… boom, last minute news : Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide . You can’t stay calm for a minute when Facebook and Google are involved. In super summary:…
Luna’s pet store has been enjoying moderate How to Choose success since it opened. She plans to grow her small business but can’t afford to hire full-time marketers. So what’s an entrepreneur got to do? Hire a marketing agency. If you’re like Luna and getting started with hiring a marketing firm, you probably want to…
