Fun fact: The strategy that marketers point out as the most effective is the one they use the least. According to a MarketingSherpa study, 39% of marketers said that “automatically sending email marketing messages based on behavioral factors” is the most effective tactic for improving email marketing effectiveness. And yet, a survey of marketers by…
Did you know that 74% of marketers say personalization increases customer engagement? Email marketing can be one of the most powerful tools when it comes to increasing sales. But most businesses don’t understand how important personalizing messages is, and without that touch of personalization, you could be missing out on a huge number of responses,…
Now that 2016 has come to a close, it’s time to dive into one of our favorite digital channels: email marketing and its trends, predictions and strategies to consider for this new year. The key to success this year? Always anticipate what your customers want and need. Below we review 3 interesting trends to follow…
Until recently, marketers would create one message and send it to their entire list. This batch- and-blast method was ineffective, impersonal, and did little to boost brand loyalty. Later, they started using basic demographic data to segment audiences. This option was a great improvement. Some brands stayed there, but innovative marketers were looking for more….
