Encourage reviews Reviews are another resource that help consumers make decisions about a purchase. A Capterra survey identifi that 52% of consumers read reviews of products or services before buying them , so it is important to encourage customers to leave them by sending forms, which can be creat using research tools . Other types of BW Lists platforms, such as review management software , collaborate in collecting and providing responses to reviews. Next steps As the results of the Capterra survey show, m-commerce in Brazil is already a reality, as there is a great acceptance of the use of mobile devices as support for purchases. Businesses that intend to reach consumers wherever they are should employ tools to improve the mobile user experience, thus ensuring sales and loyalty. Note: the percentage shown refers to the sum of respondents.
Other types of platforms
Select the options in the respective questions about the level of trust in cryptocurrencies and banks for different financial transactions. One of the factors Djibouti Email List that would make people remain enthusiastic about banks may be relat to the security issue, since Brazilians have shown themselves to be aware of criminal activities involving cryptocurrencies. When ask how concern Brazilians are about the use of cryptocurrencies in illegal activities, 54% of respondents by Capterra show some degree of concern about the situation. Brazilians worry about illegal activities around cryptocurrencies Recently, two cases involving Bitcoin fraud took over the Brazilian news.
Businesses that intend to reach
In the case of Grupo Bitcoin Brasil , the owner of the company was accus of embezzling up to R$ 1.5 billion in negotiations for the purchase and sale of cryptocurrencies. In the case of GAS Consultoria , the company is accused of creating a financial pyramid system by simulating investments in Bitcoin. Such situations and their dissemination in the media can influence the population’s perception of the use or investment in crypto-assets. The future of payments in Brazil Recently implement initiatives, such as Pix and open banking, show that Brazil is consolidating the use of technologies in the financial sector that are in line with society’s digital shift.
