What is the click-through rate?
The “click-through rate” or “CTR” (Click Through Rate) is the percentage of people who clicked on a link after seeing it (clicks/impressions). SMS SMS SMS For , this statistic is derived from the number of recipients who clicked on the link in , divided by the number of people who opened .
SMS For example, if 10 customers sms promotional campaign receive your brand and 2 of them click on the URL, the click-through rate is 20%.
How to Calculate the Click-Through Rate of an SMS Campaign
The formula is quite simple.
SMS Let’s say you sent 500 of these to 500 different phone numbers. SMS Of those recipients, 50 actually clicked on the link in your message. That means your click-through rate is 10%. 50 divided by 500 equals 10%.
To obtain this statistic, the challenge lies rather in the ability to know the number of clicks on the URL . SMS Although this data is often available as part of a sponsored link campaign, emailing or social ads, there are few providers that allow access to these statistics.
At smsmode © , we allow you to calculate click-through rate natively using the smsmode © URL shortening feature .
How does it work? SMS smsmode Instead of using a standard URL in the message, you shorten the link using the “URL shortener” function of © . Once the link is shortened, you can insert it into the message.
SMSThanks to this feature, not sms dematerialized cash receipts: the business opportunity only will you save characters , but once you send your email, you will be able to see in real time how many customers have clicked on the link.
SMSThe Rich feature , which includes a landing page editor and a subscription-based URL shortener, goes even further. It allows you to:
- centralize your mobile marketing campaign on one platform,
- easily modify a landing page with your own colors,
- to find out how many canada email lead people clicked on your URL,
- analyze, as for an email, which CTA (Call To Action) was clicked within the mobile landing page.
