Disney Subscription Program? The Strategy Behind ‘Disney Prime’

What do you mean, one of the most loved brands in the world will offer exclusive discounts and advantages to seek more loyalty? According to The Wall Street Journal, “Disney Prime” is the nickname given by executives (and now by the market), as there’s no official name yet.

Well, of course, there is a sales plan behind subscription programs. And to better understand its benefits, I’ll take a look at what is behind Disney’s membership strategy.

Benefits of a Subscription Program

In addition to him forgetting about other streaming. Services or another superhero franchise, he consumes more Disney, and his friends and acquaintances realize the benefits of the subscription. 

Also, there’s another gold advantage us phone number list behind it: as subscribed and gave Disney a lot of data as he interacts with Disney content and offers, Mickey Mouse’s company starts to become clever. It starts to understand, for example, that has children. And, with that, it can offer Iron Man school supplies in their ads.

So, what can we learn from Disney’s strategy?

So, I look at a possible Disney subscription program with an optimistic eye.

After all, today, as the second largest media BW Lists conglomerate and with the largest streaming service on the planet, Disney (and many other companies) shows that your brand must pursue growth, or it will be swallowed up.

Looking at the competition is a sign of humility! Be smart when analyzing the market, learn from your competitors and don’t be afraid to create.

Leave a comment

Your email address will not be published. Required fields are marked *