Did you know that 74% of marketers say personalization increases customer engagement?
Email marketing can be one of the most powerful tools when it comes to increasing sales. But most businesses don’t understand how important personalizing messages is, and without that touch of personalization, you could be missing out on a huge number of responses, new customers, or new purchases from repeat customers.
A study conducted last July revealed
That UK Internet users consider personalised messages to be the best motivation for clicking on a message. As can be seen in the box below, 38.9% of respondents aged 16-29 stated that personalisation was the second most important attribute that motivated them to click. This percentage rose to 39.6% for the 30-44 age group and 42.9% for the 45-59 age group. On average, personalisation reached an importance of 40.2% in this study.
This highlights how crucial it is to make the recipients of your communications feel that you are speaking to them person to person.
Below we share 4 premises that you should keep in mind to personalize your shipments.
1. Personalize emails based on a SCORING system
In particular, automated messages should work on their own. However, this can be ineffective without a scoring system that defines certain behaviors or demographic characteristics. You can score your customers however you see fit, but it is best to be descriptive and prefer terms like “qualified to buy,” “warm,” “hot,” “buyer.” This allows for the establishment of user profiles.
In other words, a scoring model based on demographics uruguay email list 501744 contact leads (activity, gender, age, location) and behavior (attended a seminar, purchased sports equipment) allows you to determine what each user should receive from your company in terms of email marketing campaigns.
2. Ask the right questions
A simple and effective way to segment your audience the right time to use a 301 redirect and personalize your messages is to simply ask. Something as simple as asking your customers by lists why they visit your website or what motivated them to sign up for your email list can be incredibly valuable.
