Now that 2016 has come to a close, it’s time to dive into one of our favorite digital channels: email marketing and its trends, predictions and strategies to consider for this new year.
The key to success this year? Always anticipate what your customers want and need.
Below we review 3 interesting trends to follow so that your email marketing campaigns stay on track this year:
Increase the use of integrated data for an optimized experience across different channels.
Robust data-driven loyalty programs
On-demand service options
For this year, email marketing will continue to be the most reliable and versatile way to reach your customers with the right information at the right time (relevance). It is, then, a good time to transform your strategies and increase engagement.
1. Expanded use of integrated data
This year, the number of marketers using connection data to unify their databases and link a customer’s identity and actions (individual profile) across Email marketing different channels, both online and offline , will increase .
Brands want to be able to understand how customers engage with them across every channel, and connection data is critical to achieving this.
Data integration will help marketers deliver an improved ukraine email list 808831 contact leads cross-channel experience. By cross-channel experience, we mean that a customer seamlessly moves through a single experience across all available channels – whether it’s social media, mobile app, direct mail, paid or organic search (SEO or SEM), or in-store.
Brands that best leverage
This data integration will have a greater sense of the customer what is on page optimization in seo? how to? journey . As a result, they will be able to target more intelligently , make better use of ads, and deliver more relevant content .
One of the most important pieces of data integration is the by lists email address. Customers use their email address for almost every online registration, from creating a social media account to downloading an app.
