Enterprise based in Hong Kong 2024: WhatsApp and Xiaohongshu attract traffic, efficient online customer attraction strategy

The 3C era refers to the new business era brought about by the integration and innovation of the three fields of “Computing”, “Communication” and “Consumer electronics” in today’s society. This era is characterized by the high development and popularization of science and technology, especially Internet technology and mobile communication technology, which have greatly changed people’s lifestyles and consumption habits. In the 3C era, consumers can conduct information retrieval, social interaction and online shopping anytime and anywhere, which poses new challenges and opportunities to business models and marketing strategies.

With the advent of the new commercial 3C era, shopping malls in Hong Kong are transforming from mere trading places into lifestyle platforms that provide consumer experience and interaction. In this era, how to effectively use online traffic strategies to quickly attract a large number of customers has become an important issue for major shopping malls, tourism industries and brand companies. Below, we will share successful cases such as Langham Place and Hong Kong Express, as well as Xiaohongshu and WhatsApp traffic strategies to help you explore a broader market.

Learn more: How to Tag Everyone on WhatsApp? Introduction to the best WhatsApp broadcast function!

【1】Xiaohongshu Online Traffic Drainage: Precisely Targeting Young Female Fans

The Xiaohongshu platform targets young women and has a large number of celebrities and influencers to drive traffic. Langham Place uses Xiaohongshu’s expert store sharing to accurately target tourist groups, and uses specific search terms such as “hotel”, “food”, “shopping”, etc. to increase brand exposure. Attract consumers through exquisite graphic content, and use keywords such as “Langham Place” and “Hong Kong” to stimulate consumers’ interest in visiting Langham Place, thereby achieving efficient conversion.

8 highly effective Xiaohongshu tips for attracting traffic and attracting customers :

1. Profile page application: Although the current profile page no longer allows contact information to be placed, you can mention your secondary number (trumpet number) on the profile page to guide users to browse and avoid directly disclosing contact information.

2. Guidance at the end of content: Xiaohongshu supports displaying content through notes or videos. You can provide appropriate guidance at the end of the content, such as “If you have any questions, please leave a message”, but avoid directly using straightforward guidance such as “Please follow me.”

3. Private message interaction: You can use private messages to guide WeChat additions. However, this method is risky because sending the same content repeatedly may trigger the platform’s monitoring mechanism, so you need to operate with caution.

4. Establishing a community: Xiaohongshu now supports the creation of private traffic pools, such as group chats, which provides a basis for WeChat traffic. Through the trust relationship established through group chat, if fans approve it, they will actively add your WeChat account.

5. Utilize the live broadcast function: Many people may not know that Xiaohongshu provides a live broadcast function, which can guide users to add WeChat during the live broadcast. The live broadcast function can be found in the “Anchor Center” of the “Creation Center”.

6. Customized Xiaohongshu number: You can change the username of Xiaohongshu to your personal WeChat account. This is a relatively hidden way of attracting traffic. Only people who are familiar with this rule will understand.

7. Attractive check-in method: By creating an eye-catching cover, such as “View collections to receive benefits” or “Private message to receive tutorials”, this method is direct and effective, and is particularly recommended.

8. Tips for illegal notes: Post a note with a WeChat number and attention-grabbing content, and pin it to the top. Although such notes will not be promoted by the platform, they can be displayed immediately when users visit the Xiaohongshu homepage, greatly increasing the possibility of adding WeChat.

[2] WeChat public account online traffic: enhance brand awareness

In addition to sharing by experts, brands also need to increase brand awareness through public accounts and start official marketing campaigns. Langham Place continues to output high-quality content through its official account, clearly understands the needs and pain points of target users, and achieves the purpose of attracting traffic. The keyword links, shopping mall activities and other content pushed by the public account greatly stimulate the need for users to pay attention and increase the stickiness of fans.

Even in late 2023 and early 2024, Hong Kong Express (HK Express) also chose to attract a large number of mainland passengers through the WeChat official account and pay attention to its “free air tickets” and “discount air tickets” sales activities!

How to implement a traffic diversion strategy on WhatsApp, which is used by 98% of Hong Kong people?

When we discuss Xiaohongshu and official accounts that have successfully attracted traffic in the mainland market, we may wonder if there are more innovative and effective ways to attract traffic in Hong Kong. In addition to traditional Facebook and Instagram, WhatsApp, which is used by almost all Hong Kong people (98%), is undoubtedly an excellent breakthrough point.

To drive traffic on WhatsApp, there are two main strategies: driving traffic directly on WhatsApp and driving traffic to WhatsApp from external platforms.

Method 1: Drive traffic directly on WhatsApp

This means finding potential customers in WhatsApp and trying to add them as a friend or into a group chat. It should be noted that the ecosystem of WhatsApp is relatively closed. There is no diversified entrance like WeChat, and it only has group and community functions. Therefore, businesses need to focus on these two features to attract customers and make them loyal fans.

Method 2: Driving traffic from external platforms to WhatsApp

There are two ways to divert traffic from the outside:

1. Driving traffic from online platforms : In this era of popular social media, external social media such as Facebook are important ways to attract traffic. Businesses can attract customers from these platforms and direct them to join WhatsApp friends or groups. Facebook has even allowed users to add WhatsApp friends directly, so businesses can attract target customers by posting or setting up a page and encourage them to add their WhatsApp friends.

2. Driving traffic from offline places: Drawing on the domestic social new retail model, companies can set up code scanning to guide customers to add the company’s WhatsApp in places with high flow of people, such as stores, shopping malls, etc., and then continue to build relationships with customers and conduct conversions on the platform. .

In general, whether it is to attract traffic directly from WhatsApp or from an external platform, the key lies in how to skillfully combine online and offline channels and make full use of the popularity of WhatsApp to achieve effective customer traffic and relationship building. If your WhatsApp account lacks credibility and interactivity, customers may quickly lose interest in you. So what should we do?

Learn more: WhatsApp Business auto-reply tutorial: Detailed steps to set up auto-reply for free

Upgrade to WhatsApp API official enterprise certification account

By becoming an officially certified business, you can not only improve the credibility of your account, but also take advantage of more advanced features to optimize customer experience, thus strengthening your traffic strategy.

Official enterprise certification accounts allow enterprises to send template messages, automatic replies , targeted mass promotions , etc. These functions allow enterprises to communicate with customers more efficiently and improve the quality of interactions. In addition, when customers see the “green tick” logo next to their account number , they can immediately feel the formality and reliability of the company, which is crucial to building customer trust.

In addition, VIMOS WhatsApp API also supports better customer management (CRM) and analysis, allowing companies to make refined customer service and marketing strategy adjustments based on customer interaction data. This means businesses can not only attract new customers, but also maintain existing customer relationships more effectively, increasing customer satisfaction and loyalty.

In short, by upgrading the account to the official WhatsApp API enterprise certification, the enterprise can not only improve the efficiency of traffic drainage, but also stand out in the fiercely competitive market and establish a more solid customer base. VIMOS offers a strategy that is definitely worth investing in to take your traffic generation and customer engagement to the next level.