Finding the audience for the target
Kateryna Didyk , marketer, practicing targetologist and SMM specialist, founder of the Business 2 Marketing agency, explained with examples how to find the necessary audience for targeted advertising.
Finding the right audience is a key component of successful targeting
From the beginning, let’s figure out what kind of audiences there are?
- Broad – the choice of geolocation.
- Age and gender is allowed in the advertising cabinet. We completely transfer the rights to search for customers to algorithms and it works.
- By interests/saved – the most creative part of the work. You need to have an idea telegram database users list of your target audience, know their needs, how and when they buy, how they choose and by what indicators.
Audience “by interest”. I will show with an example how I divide into “behavioral” and “non-behavioral” to better understand.
[Furniture store for children’s room]
Non-behavioral interests: children’s beds, children’s mattress, children’s chair
Behavioral interests 1: maternity hospital, partner births, pregnancy.
Behavioral interests 2: repair, design solutions, furniture for the nursery.
In all cases, we look Uspješne strategije zadržavanja a little differently at the interests of our potential audience, test and choose the best option.
You shouldn’t mix interests, choose a lot too. There is no clear number (2-3-6).
When choosing I look at the predicted metrics: reach and number of conversions/messages/leads
- The base is a “sacred” customer base that can be uploaded to the advertising cabinet. The algorithm will process this list by name/phone number/email and find these users.
- Interactions – people who went to our page and interacted with it. With the help of retargeting, we can show this audience another creative and strengthen the intention to buy.
- Look-a-like – a similar audience based on the existing audience that is in the 1000 mobile phone numbers advertising cabinet.
- A pixel is an indispensable thing if there is a site. Works great for online stores.
