The answers to these questions will give you a clearer path on how to reach your audience through your communication. 7. Choose Content Management Software If you don’t have a webmaster or an HTML or PHP expert on your team, a content management system (also call CSM for Content Management Systems) may be the easiest solution. CSM software BW Lists are programs that allow you to manage digital content and websites. You can not only create websites, but also edit images and texts, control SEO and document indexing. A useful resource to facilitate your brand storytelling strategy. 8. Create an editorial calendar Once the communication channels have been chosen according to your target audience and the macro themes to be address, it’s time to create an editorial calendar.
Create an editorial calendar
With an editorial calendar you will be able to better organize both the creation and subsequent publication of your content and establish what to publish, where and when to publish. In addition to being a great organizational tool, the editorial Benin Email List calendar allows you to have an overview of the content publish so far and avoid repetitions. Plus, you’ll be sure you’re maintaining publication consistency. 9. Analysis of results This is probably the most underrat and, at the same time, most essential step in a brand storytelling strategy. By monitoring and analyzing the results over a certain period of time, you are able to analyze if your strategy is correct or if it needs to be modifi.
By monitoring and analyzing the results
There are several metrics that can be analyz in your strategy. Analyze the data that is useful for achieving your goals. If your goal is to increase awareness of your brand, it’s important to analyze the consumption metrics of your publish content, that is, whether your audience found it interesting. If your goal is to generate leads , you’ll need to measure quantity and then quality. Granado Pharmacies: an example of successful brand storytelling To understand the effectiveness of the brand success narrative, it is often necessary to use well-known examples. This is the case of Granado Pharmacies, a Brazilian company found in 1870 by José Antônio Coxito Granado. Its narrative is efficient because it is unique and recognizable, especially for its iconic packaging.