When Google first announced these changes, marketers were a little insecure and uncertain about the end of the third-party cookies. How could digital and paid strategies possibly work without data?
The good news is that you’ll have more time to calmly measure the consequences of these changes on your digital strategy, and be prepared when the time comes. But, even with that, it’s time to create some tactics for you to be in a better position when it comes. Ad-serving: making strategic decisions based on customer insights and ad performance.
What Are Third-party Cookies?
First things first, it is important to understand. What third-party cookies are, so you can measure the impact on your strategy and be prepared to embrace these changes.
Remember when you’re navigating through the internet, and telemarketing list providers then the same ad keeps showing up, even when you’re on a completely different website? Well, this is due to the third-party cookies.
Basically, third-party cookies are all the information provided by open data providers that register.
What Motivated Google’s Decision?
But, it is very important to mention the word “privacy” when we talk about third-party cookies. We must not forget that we live in the GDPR era, and we can’t deny that these cookies go against the grain in this case. After all, websites use cookies to retain user BW Lists information, and, increasingly, customers are demanding more transparency regarding the usage of their personal data.
