Want to stand out from the competition this holiday season? Discover proven strategies and creative ideas that will grab your customers’ attention. The telegram blast following article will give you plenty of inspiration!
Contents
- Christmas Marketing. How Do Poles Buy?
- Holiday Sales: 11 Ideas
- Organize contests and giveaways
- Harness the power of email marketing
- Marketing for the holidays, take care of the holiday design
- Plan your holiday content for social media
- Christmas Marketing, Offer Free Shipping
- Offer gift cards
- Harness the power of UGC (User Generated Content)
- Take advantage of Black Friday and Cyber Monday
Christmas Marketing. How Do Poles Buy?
Here is a summary of the most important information from the 2022 IBRiS Christmas report on Poles’ spending on the holidays.
- Overall holiday spending. The average Polish family planned to spend an average of PLN 1,235 on holiday in 2022. The amount for gifts was over PLN 754.
- Total spending by Poles . Total spending by Poles on the holidays in 2022 amounted to approximately PLN 18.5 billion.
- Inflation . Despite the increase in price levels compared to the previous year, Poles planned to reduce their holiday spending by only about 0.5%.
- Christmas shopping. Most Poles (90%) do their Christmas shopping in December, with 46% doing so a few days before the holidays.
- Where do we shop ? The most popular place to shop for groceries is the discount store (43.4%), and in the case of Christmas gifts, the internet (36.8%).
- Types of gifts . The most frequently purchased gifts are cosmetics (36.4%), clothes (33.0%) and sweets (32.0%). A significant increase in interest was noted in the purchase of electronic equipment, which increased from 1% in 2021 to almost 12% in 2022.
🎄 Holiday Sales. 11 Ideas
Use the tips below to easily increase your sales during the holiday season!
Organize contests and giveaways
Contests and giveaways are a great way to increase customer engagement. For example, if you run a clothing store, you can organize a contest for the best holiday styling using your products. The prizes can be gift cards to your store. What to look for?
- Contest Goal: Before you start running a contest, think about what you want to achieve. Do you want to increase your social media following? Or maybe you want to promote a new product? Defining your goal will help you focus on the right activities.
- Clearly defined rules. Every contest needs to have clearly defined rules. Inform participants how they can enter, what the criteria are for selecting the winner, and when the results will be announced.
Harness the power of email marketing
Email marketing during the holiday season is a great opportunity to stand out from the competition and offer your customers something special. Tools like the language of global communication Mailchimp or GetResponse can help you create compelling campaigns. Here’s how to effectively use this communication channel in the holiday context.
- Themed templates. Use holiday themes in the design of your emails. Snowflakes, lights, Christmas trees or gift themes will add a holiday touch to your messages.
- Personal wishes. Send your customers holiday wishes. Show that you care about them not only as recipients of offers, but also as people.
- Exclusive offers for subscribers. Offer special discounts or gifts for people who sign up for your newsletter. This could be, for example, an additional product as a gift for a purchase above a certain amount.
Marketing for the holidays. Take care of the holiday design
Customize your website’s look to the holiday spirit. You can add snowflakes, lights, or holiday motifs. What to remember?
- Graphic elements. Introduce holiday-themed elements to your website. These can be animated snowflakes, twinkling lights, or graphics depicting presents and Christmas trees. This will make visitors feel the holiday spirit right away.
- Consistency with your visual identity. While holiday modifications are important, remember not to stray too far from the main thrust of your buying house b visual identity. Colors, fonts, and graphic styles should be consistent with what customers associate with your brand.
- Optimize for different devices. Make sure that your holiday design elements display correctly on all devices, from desktops to tablets to smartphones. This way, every user can enjoy the holiday spirit no matter how they browse your site.
Simplicity and usability. Remember that while holiday design is important, the primary goal of a site is to provide value to the user. Make sure that any extras and animations do not impede navigation or obscure key information. Design should serve the user, not overwhelm them.
