To facilitate collaboration between influencers and businesses, TikTok has a specialized platform: the Creator Marketplace . The goal? Help connect brands and content creators, allowing companies to identify influencers that match the target audience they want to reach, thus increasing their TikTok sales. Companies also have access to advanced analytics, which include statistics on the audience reached by influencers and definition of the BW Lists collaborator’s profile corresponding to the needs of the brand. Influencers can boost businesses not only by driving sales growth, but also by helping to improve the brand’s SEO (Search Engine Optimisation). By sharing external links (linkbuilding) to a brand’s website, which is an action taken into account by search engines, they collaborate with their referencing while engaging the community around the company.
Development of multichannel sales
Combining influencer marketing with SEO work can help you optimize your online reputation and visibility, both on social media and on search engines. Influencer marketing software , combined with SEO software , are tools that can help Bulgaria Email List you implement your strategy. Development of multichannel sales by TikTok Being a popular selling method in the digital age, multi-channel selling allows companies to offer their products to a wider target audience through different networks, for example through their own website, marketplace or social media. Like Facebook or Instagram, TikTok also offers features that allow businesses to optimize their marketing outreach to platform users.
Help connect brands and content
Live shopping functionality Learn how to sell on Tiktok through lives Live shopping experience by Walmart through TikTok ( Source ) It was with the company Walmart that TikTok carried out tests for a sales streaming experience . In this streaming model, users watch a live presentation and purchase products without having to leave the platform. At the time, however, links directed the user to finalize the purchase on the brand’s website. In Brazil, some brands already use TikTok as support for their sales lives. Magalu, during Black Friday, broadcast its show via TikTok, which included entertainment, announcement of offers and fashion shows. The hashtag associated with the event.
