Many companies view confirmation emails as transactional. But this is completely the wrong approach. Don’t let your developers make such messages! The fact is that confirmation emails are an integral part of all email marketing campaigns. And they can bring significant benefits to your business. In this article, you will find a brief classification of confirmation emails , as well as recommendations and tips on which types to use, when to send them, and how to choose templates suitable for different purposes and events.
So let’s take a look at each type of confirmation email individually to provide you with the best examples of such messages.
What are confirmation emails and what are they use for?
Confirmation emails are very useful and important for marketing campaigns. They are designe to confirm any actions so that your customers do not have any doubts.
Why do you need confirmation letters :
so that your newsletter subscribers are america cell phone number list limited to those people who are truly intereste in your company;
to have confirmation for the mailer that the recipient really subscribe to the mailing list of his own free will, if he suddenly marks you as a spammer;
to convince users that you have “seen” the order and it is being processed;
to give people the opportunity to do a final check of their orders before they are shipped. This helps reduce the number of returns;
this is a good reason to clarify the date;
so that your subscribers/clients know that you are aware of everything that is happening and have everything under control.
As we can see, confirmation emails can have different purposes; accordingly, they should be written differently. But they all have two things in common:
they confirm the status of the recipient’s actions/orders;
they all have a continuation.
There are many types of confirmation emails, but we have divide them into four main groups: subscription confirmation, registration confirmation, booking confirmation, and order confirmation. In this article, we will take a closer look at each group, learn how to create messages correctly, and work on their design.
Subscription confirmation
Subscription confirmations are designe what is influencer marketing for? to protect you from spam complaints. Email confirmation usually means that the person is genuinely intereste in receiving your newsletters. Sometimes, some subscribers mark your newsletters as spam, and in such situations, email confirmation is a “cast-iron” proof of a valid subscription if desired.
So don’t forget to also add the “I agree” checkbox.
Look how Coca-Cola does it.
Stripo-Add-I-Agree-Tick
Another great example of Double opt-in registration:
Once a person fills in all the required fields to subscribe to your newsletters, send another email to their address with a subscription confirmation link, or a message like this:
Stripo-Very-Emails-Address
Tip: Include the company name in the subject line. Do this immediately.
Another tip: If you send a link to a ca cell numbers potential subscriber, let him/her know about it.
Those who are not intereste in your company or are simply lazy are unlikely to click “Confirm”.
After this procedure, you need to send a confirmation email to new subscribers within 5 seconds. When people sign up, they expect to start shopping immediately.
