What is Telegram? And if you want to receive super practical lessons to shape and boost your business, sign up for Club Emprende and discover all the training we have for you! Emprende Institute Courses One of its main functions is to create channels (both public and private).
This is very useful not only for communicating telegram blast between family and friends, but also for companies looking to bring their potential clients together in one place. Channels, in addition to other advantages that we will see below, make Telegram a key element of any digital marketing strategy. Advantages of Telegram Whether you use Telegram from your mobile or from its desktop version, these are its main advantages: You can use it from different devices simultaneously, even if they have a different operating system.
Messages via Telegram are encrypted
ensuring the security of the tool. You can create groups (ideal if you want to build a community and encourage interaction between members) or one-way channels (the best option for communicating news or promotions about your brand). In both cases, you can add unlimited people.
You can share large files (up to 2 GB) in any format. You don’t have to link Telegram to your phone number, you can register with a username. Their bot system allows you to automate various tasks and is publishing 5 or more articles in just half a day one of the great benefits for your Telegram marketing strategy.
What are Telegram bots?
Telegram bots are one of their most notable features, of which they are pioneers. These are automations that you can use within the app to provide predetermined answers to basic questions, send photos to your clients, schedule alerts and reminders, organize votes, moderate your groups and carry out all kinds of searches.
If you own your own business, you can use bots to manage your deb directory channel and send autoresponders to keep your followers updated with relevant information, saving you a lot of time. How to use Telegram as a marketing tool? Telegram is a very powerful tool to increase the reach of your brand.