IAB Spain updates the ‘Sustainable Digital Advertising Guide 2024’, which it presents at the 2024 Sustainability Conference
By itorial Staff with No comments Digital insightsDigital Marketing
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IAB Spain , the advertising, marketing and digital communication association in Spain, held today, Wnesday, May 8, the Sustainability Conference 2024, sponsor by Adevinta . During the conference, the update of the Sustainable Digital Advertising Guide 2024 was present , a project l by the IAB Spain Sustainability Commission made up of different market agents.
As list in the statement sent by
IAB Spain to the mia, these are: Adevinta (Alberto Martín), Clear Channel (Juan Carlos Osorio), GroupM (Rocío Coello de Portugal), Hamelin Agency (Marisa Oliver), Havas (Miguel Díaz), Mut (Carlos Moreno de Barra), Normal (Cristina Diago), Publiespaña (Candela García and Elena García), Tappx (David Lahoz) and Tribaldata (Erik Häggblom).
The first ition of the guide was launch in March 2023 and includ recent mobile phone number lead recommendations for rucing emissions in advertising activity. The launch of this updat version “aims to help all participants in the digital advertising ecosystem value chain to understand the extent to which their business activity contributes to CO2 emissions.”
Following this news, we recommend this one about the incorporation of Vicky Ducournau to the board of directors of IAB Spain, representing Havas Mia Network.
Conclusions of the IAB Spain Sustainable Digital Advertising Guide 2024
Since “knowing to what extent digital advertising activity contributes to types of database duplication CO2 emissions is the first step to setting objectives, monitoring and subsequently rucing them. This recommendation concerns all participants in the value chain of the digital advertising ecosystem.” The Sustainable Digital Advertising Guide 2024 “highlights how there are emissions of so-call invisible waste on the Internet and the cloud.”
For example, it is estimat that the world’s data storage would be equivalent to the energy generat by five nuclear power plants. The Guide also mentions other equivalences:
A 1 MB email during its life cycle america email emits 20 g of CO2 = a lamp lit for 25 minutes.
A 1 GB mailbox emits the same CO2 over its life cycle = an oven on for 10 h.
